kate coghlan

  • K8 Kenshoo Client Summit 2015 Recap

    Last Wednesday, May 20th, Boost Media and more than 200 of the most innovative companies gathered at the historic Golden Gate Club for K8 Kenshoo Client Summit. The exclusive conference is a combination of keynotes, panels, networking opportunities and interactive Learning Labs that provide attendees with a look into the future of modern digital marketing.

    BoostBlog- 6 readers -
  • Top 5 Insights from Smarter Search Summit 2015

    On Tuesday, May 19th, Boost Media and IgnitionOne hosted the first annual Smarter Search Summit at the Park Central Hotel in San Francisco. The summit offered marketers unique insights into next-generation search and included keynotes, networking opportunities and a nighttime San Francisco Giants game experience.

    BoostBlog- 10 readers -
  • Executive Spotlight – Anand Gurunathan

    This Tuesday, we’re pleased to shine the Executive Spotlight on Vice President of Technology Delivery – Anand Gurunathan. As VP, Technology Delivery Anand’s daily responsibilities consist of working with the product and technology teams to ensure that they are working on the right features for the current release and futures releases.

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  • Boost Hosts Learning Lab at K8

    As a proud sponsor at this year’s K8 Kenshoo Client Summit, Boost Media will be hosting an interactive Learning Lab. The Learning Lab portion of the summit will kick off at 11:15 and features a vendor village of sponsor kiosks where attendees can learn cutting edge insights about today’s digital marketing landscape.

    BoostBlogin Paid Search- 6 readers -
  • Employee Spotlight – Derek Leung

    It’s Tuesday, which means it’s time to highlight one of our very talented and unique Boosters! This week’s Employee Spotlight goes to Senior Customer Success Manager – Derek Leung. As Senior Customer Success Manager, Derek provides leadership to his pod and helps facilitate the relationships that each of his team members has with their customers.

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  • Boost Media Supports K8 Kenshoo Client Summit

    Next week Boost Media will join over 250 leaders from more than 100 companies at K8 Kenshoo Client Summit, this year supporting the event as a proud partner. The summit is an exclusive event that allows innovators in the digital space to learn, network and present in a retreat-style format. This year, the K8 Client Summit will be held in the Presidio of San Francisco at the his ...

    BoostBlog- 9 readers -
  • Employee Spotlight – Greg Backstrom

    Today, we shine the Employee Spotlight on Product Manager, Greg Backstrom. Greg describes his day-to-day responsibilities as product manager to be a little different each day. He divides his time researching internal and external user needs, defining potential solutions, supporting engineering to bring these solutions to life and evaluating their impact once released.

    BoostBlogin Paid Search- 7 readers -
  • Leisure Travel Insights for Search Marketing 2015

    As the weather slowly begins to warm up, daydreams of the perfect summer getaway start to brew in our imaginations. Sandy beaches, cold drinks and exotic cuisine are just a few of the summer-time elements we catch ourselves thinking about this time of year. But how can we, as paid search marketers, help transform these fantasies into realities for consumers? Did you know that U.S.

    BoostBlogin Paid Search- 2 readers -
  • Executive Spotlight – Shawn Myers

    This week, the Executive Spotlight is on Senior Vice President of Marketing, Shawn Myers. As SVP Marketing, Shawn leads global marketing for Boost Media. His primary responsibilities are to ensure that every brand or agency marketer who is trying to improve their ad creatives has heard of Boost Media, and how we can help them improve their ad creatives to improve their customer engagements.

    BoostBlogin Paid Search- 6 readers -
  • Tuesday Ad Text Tips – Back to Basics: Benefits, Features & Calls to Action

    In today’s Tuesday Ad Text Tips, were getting back to basics with three of the most essential components necessary for creating persuasive search ad copy: benefits, features, and calls to action. 1. Benefits First: What’s in it for me? – In order to develop marketing messaging that truly resonates with consumers, it’s important to first put yourself in their shoes.

    BoostBlog- 3 readers -
  • eTail West 2015 Recap

    Last week, Boost Media joined thousands of online retail vendors and visionaries in Palm Springs, CA for the 2015 eTail West conference. The 4 day event was held on February 17th-20th at the beautiful JW Marriott Palm Desert Resort & Spa and included a unique combination of keynote presentations, interactive panels and networking opportunities.

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  • Tuesday Ad Text Tip – Try a Fresh Approach & Optimize a Proven Success

    In today’s segment, we’ll dive into Tuesday Ad Text Tip #808: know how to test for a fresh approach to your ad copy and how to optimize a proven success. First: Pinpoint Consumer’s Motivation - In order to find a fresh approach to your ad copy, you’ll need to run a series of tests to see what type of message best speaks to the consumer’s main concern when searching for a par ...

    BoostBlog- 10 readers -
  • Boost Media To Attend eTail West 2015 Conference

    From February 17th-20th, digital retail thought leaders and enthusiasts will meet in Palm Springs, CA for the eTail West Conference. eTail West is one of 9 eTail conferences that will be held across the globe in 2015. The conference boasts over 1,100 retailers and provides an amazing opportunity for online retail businesses to learn about emerging trends, share ideas and build ...

    BoostBlog- 8 readers -
  • Tuesday Ad Text Tips: Win Over Your Customer’s Heart This Valentine’s Day

    Today, Boost Media is excited to introduce our latest weekly blog segment titled Tuesday Ad Text Tips. Our knowledgeable CSM Team provides you with tips, tricks and insights to develop better search ad copy that resonates with your customers. Today’s tip is: use language that associates recognized symbolism with your product and conveys a positive sensory response in the searcher.

    BoostBlogin Paid Search- 6 readers -
  • Boost Featured in Top 10 Companies with Unusual but Incredible Perks

    Here at Boost, we take pride in doing things our own way. Today, the Daily Muse featured Boost Media on it’s list of 10 Companies with Unusual But Incredible Perks. In addition for our epic holiday events, classic arcade tournaments and gong-ringing traditions, we will be hosting our Earth Week-themed trip, Camp Boost, in April.

    BoostBlog- 6 readers -
  • Boost Revenue Team Hosts Annual Sales Kick Off 2015 Event

    This past week, the Boost Media Revenue Team held their annual two-day Sales Kick Off event for 2015 in San Francisco. The event is a time for the team to reflect on the successes of the previous year, review sales initiatives for the upcoming year and to share goals — both for the company and personal resolutions — for 2015.

    BoostBlog- 7 readers -