Kate Endres

  • Creating a Successful Social Media Contest for Your Brand

    Measuring the success of a social media campaign is no longer dependent on the number of followers you acquire, but the number of people that engage with your brand along the way. Social Media contests, promotions, sweepstakes, and giveaways are becoming an increasingly popular way to get the name of your brand in front of potential customers in a new and exciting way.

    Kate Endres/ ROI Factor Blogin Social Content- 9 readers -
  • Social Media Ad Strategy: Which Imagery Has Best Results?

    An image is worth a thousand words, but how about a thousand conversions? The debate has gone on for some time now, with marketers comparing the success of using stock imagery versus more of a lifestyle-related image strategy. So, is there a better choice between the two? I find that this is fairly case dependent, since it would be quite a generalization to say that real, life ...

    Kate Endres/ ROI Factor Blogin Social Display- 13 readers -
  • 10 Facebook Marketing Tips for Advertising on Social Media

    In 2016, for the first time ever, more than 50% of the US population will be Facebook users according to a recent eMarketer study. That being said, it’s no surprise that Facebook is an excellent platform for brands to invest their marketing efforts into. With the increasing capabilities of the ad platform, advertisers have various means of advertising with Facebook to reach their target audience.

    Kate Endres/ ROI Factor Blogin Social- 18 readers -
  • How To Find Social Media Influencers and Build Engagement

    Social media influencer marketing is growing in popularity, and let’s be honest – it’s something that you probably need to look into a bit more. It involves building relationships with people who can build relationships for you, ideally with the individual consumer that you’re looking to reach. To do this, your brand simply works with thought leaders within the social media spa ...

    Kate Endres/ ROI Factor Blogin Social How To's- 10 readers -
  • Social Media Content Management – What Works For Each Channel

    With the capabilities of social advertising continuously expanding, this starts a whole different game for the traditional community management efforts on social. Yes, we’re still posting relevant content that will speak to a company’s audience, but now we can actually target the specific group of users that we’re looking to reach and see some really strong engagement metrics.

    Kate Endres/ ROI Factor Blogin Social Content- 21 readers -
  • Creating Engaging Social Media Campaigns for Brand Loyalty

    As social media users, we’re constantly presented with content when we scroll through our favorite platforms, and for most of us, we check these outlets multiple times per day. Social media has become an incredible resource for staying updated on current events, connecting with friends or family, and engaging with businesses online.

    Kate Endres/ ROI Factor Blogin Social- 18 readers -
  • Instagram for Business: 5 Tips for Effective Advertising

    Social media advertising is on the rise, and more and more social media platforms are providing advertisers with the capability to advertise on each individual platform to best reach their target audience within a specific channel. Instagram has officially joined the game, and with an expected growth to hit over 100 million users by 2018, it’s an obvious choice for relevant bus ...

    Kate Endres/ ROI Factor Blogin Social- 17 readers -
  • B2B Social Media Strategies: What Is the Best Approach?

    Whether it’s to catch up with friends personally, to check out lifestyle bloggers that we’re fans of, or to scope out what some of our favorite businesses have to say, we’re all familiar with social media in some way or another. We know exactly what kind of posts we enjoy, and which we don’t. Certain things spark our interest, and while those personal interests may determine th ...

    Kate Endres/ ROI Factor Blogin Social- 22 readers -
  • Promoted Pins: Pinterest’s Social Media Marketing Rollout

    Following a successful preliminary launch, Pinterest’s Promoted Pins Program is now available to any advertiser looking to gain exposure in a relatively new advertising venture on social media. With 70 million Pinterest users globally, success for the program looks to be a promising addition for brands who want to increase their visibility and sales.

    Kate Endres/ ROI Factor Blogin Social Twitter- 16 readers -
  • Visual Marketing at The Visual Revolution Summit

    In an era where content marketing is becoming more prevalent, visuals are playing a bigger role in great online marketing than ever before. When it comes to digital, it is important to fully understand how visual content can help businesses get sales. I listened to some of the top marketers in the country at last week's (November 5th) Visual Revolution Summit to better understa ...

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 9 readers -
  • Marketing Nation Roadshow: Innovation in the Nation

    As a digital marketer, once in a while it's wise to just take a break, sit back, and listen in on the advice of the top digital marketing leaders for a refreshing perspective. That's exactly what I did last week (October 21, 2014) when I attended the Marketing Nation's event at the Westin Times Square, which highlighted the importance of engagement marketing in today's digital landscape.

    Kate Endres/ ROI Factor Blog- 9 readers -
  • Turning Social Media Campaigns into Online Sales

    Your company has taken the plunge into the social media community. You’re publishing on Facebook, Twitter, and a few other social platforms that are relevant to your business. Whether it is through organic or paid efforts, or both, of course, your following is increasing consistently month over month, and your users are starting to engage with your content.

    Kate Endres/ ROI Factor Blogin Social- 7 readers -
  • Boost Your Content Strategy with Twitter Organic Analytics

    Advertisers rejoice! Twitter recently announced the launch of a new tool for you to use to better understand your organic presence on their network. The platform had previously provided advertisers with analytics for promoted tweets, but the data available from organic tweets (tweets that were not promoted through advertising) was extremely basic at best.

    Kate Endres/ ROI Factor Blogin Social Content- 11 readers -
  • LinkedIn Advertising: Targeted Advertising with Demographics

    LinkedIn, a social platform for business professionals, houses the profiles and resume-worthy information of users looking to connect with colleagues, customers, and other professionals within their industry. LinkedIn's advertising platform allows companies to reach these business professionals with the LinkedIn ad manager, ultimately driving targeted individuals to reach a spe ...

    Kate Endres/ ROI Factor Blog- 15 readers -
  • Twitter Cards 101

    We keep hearing about Twitter cards, but what are they really? Seems like there is a little bit of effort involved, and caution, there is a bit of code involved as well. "Did you say there is code involved? So I have to partner with the development team, or know how to do it myself?" Cue the puzzled looks, and a not-so-curious marketer will abandon the idea of Twitter cards almost immediately.

    Kate Endres/ ROI Factor Blogin Social- 22 readers -
  • What NOT to Do When Running a Social Media Sweepstakes

    When you'd like to get a bit more traction on social media marketing efforts for your business, a great option that many people are implementing is a social media sweepstakes. However, a lot of the time businesses try to jump right into making a great social media sweepstakes without asking themselves what the main goal (or goals) of the contest is for their business.

    Kate Endres/ ROI Factor Blogin Social EMail- 17 readers -