- Our Blog
Measuring the success of a social media campaign is no longer dependent on the number of followers you acquire, but the number of people that engage with your brand along the way. Social Media contests, promotions, sweepstakes, and giveaways are becoming an increasingly popular way to get the name of your brand in front of potential customers in a new and exciting way.
Having a set social media strategy helps any business determine their goals, and allows them to analyze their current B2B landscape. To start, Sprout Social created a checklist shows the most important topics for developing a B2B social media strategy. Successfully target a specific audience Use more than one social media platform Publish content that is relatable to you ...
An image is worth a thousand words, but how about a thousand conversions? The debate has gone on for some time now, with marketers comparing the success of using stock imagery versus more of a lifestyle-related image strategy. So, is there a better choice between the two? I find that this is fairly case dependent, since it would be quite a generalization to say that real, life ...
In 2016, for the first time ever, more than 50% of the US population will be Facebook users according to a recent eMarketer study. That being said, it’s no surprise that Facebook is an excellent platform for brands to invest their marketing efforts into. With the increasing capabilities of the ad platform, advertisers have various means of advertising with Facebook to reach their target audience.