katerina ivkova

  • Why Experimental Data is Essential for Website Design

    Why? Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…? Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. In some cases we, as consultants, can speak from experience, in others it’s good to have some experimental data to support our recommendations.

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