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In our recent webinar, Kath Pay, founder of Holistic Email Marketing, joined us to teach our viewers how to embraces personalization in marketing automation. For those of you who couldn’t attend the webinar, we offer this recap. Personalization is one of the key ways to creating a great customer experience.
Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly as possible to the widest range of subscribers, we use data-driv ...
When creating and optimising our ecommerce customer journey, not only do we need t ...
It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email. If you state your intent from the off, your path and destination ...