kath pay

  • Changing Your Mindset: Automated Emails are Customer Service Emails!

    Automation is often portrayed as dehumanizing and impersonal. But in email marketing, automation tools can help you create the exact opposite: timely, relevant and highly personalized messages that speak to your individual customers’ needs and objectives. You just can’t do that with one-size-fits-all emails. Automation makes personalization scalable.

    GetResponse Blogin EMail- 13 readers -
  • Marketing Automation Needs The Human Touch, Too

    Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly as possible to the widest range of subscribers, we use data-driv ...

    GetResponse Blog- 16 readers -