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We all want more blog traffic. Well actually, what we really want is engagement, leads and revenue. Inevitably, the more (qualified) traffic you get, the more chance you have of achieving those things too. So yeah, we want more traffic. How do you currently get the traffic you desire? You may be doing everything you can think of to promote your blog online; email outreach ...
Published 28 mins ago 1 They say we must learn from our past in order to succeed and grow. If your latest promotional efforts have you wondering if you need a little history lesson, look no further. The retro marketing tactics discussed below may seem old, but marketers are rediscovering their value in an increasingly connected world.
Content Promotion, Facebook, LinkedIn, Other Networks, Owned Media, Shared Media, Technology, Twitter Every online and offline activity you perform as a business owner should have the ultimate goal of increasing consumer trust. As I mentioned last time, visibility is the first step toward this goal, followed by quality content that gives searchers something worth seeing.
Content Marketing, Owned Media, SEO When you’re researching a business, what gives you the confidence to assume they’re reliable? Many factors play into the level of consumer trust a brand attains. If these factors are not given adequate consideration early in the brand’s life, it can take a long time to build a credible reputation.
Creative videos are some of the most engaging content on the Web — and the most shared. Some are professionally produced, such as Volkswagen’s “The Force” ad or Air New Zealand’s Lord of the Rings-inspired safety video. Other personal projects went viral with no warning, like “How Animals Eat Their Food” or the adorable sneezing baby panda.
Earned Media, Shared Media Unlike paid and owned media, earned media is built from organic social interactions relating to your brand. People generally put more trust in their contacts and in other customers than they put in brands, making earned media the most relied-upon source of information in modern marketing.
An online marketing strategy is a must. But any company who thinks an offline strategy is the VHS tape or clunky cell of today’s marketing climate will be at a disadvantage. Regardless of statistics reinforcing the idea that online marketing is master—overlord, god, etc.—of the marketing universe, offline advertising will always be useful.
The days of throwing out haphazard online content are over. Search engines now separate the wheat from the chaff with increasing precision. Companies and content marketers are making over their sites and altering their tactics in order to match the demand for quality, authoritative content as opposed to the quantities of sub-par content no one ever asked for.