Katherine Halek

  • 3 Ways to Get More Blog Traffic from the Offline World

    We all want more blog traffic. Well actually, what we really want is engagement, leads and revenue. Inevitably, the more (qualified) traffic you get, the more chance you have of achieving those things too. So yeah, we want more traffic. How do you currently get the traffic you desire? You may be doing everything you can think of to promote your blog online; email outreach ...

    Katherine Halek/ Jeffbullas's Blogin Blogging- 17 readers -
  • How to Build Consumer Trust Online and Offline

    Content Marketing, Owned Media, SEO When you’re researching a business, what gives you the confidence to assume they’re reliable? Many factors play into the level of consumer trust a brand attains. If these factors are not given adequate consideration early in the brand’s life, it can take a long time to build a credible reputation.

    Katherine Halek/ Relevancein Social SEO Content How To's- 29 readers -
  • Common Elements of Highly Shared Videos

    Creative videos are some of the most engaging content on the Web — and the most shared. Some are professionally produced, such as Volkswagen’s “The Force” ad or Air New Zealand’s Lord of the Rings-inspired safety video. Other personal projects went viral with no warning, like “How Animals Eat Their Food” or the adorable sneezing baby panda.

    Katherine Halek/ Relevancein Social SEO Content- 18 readers -
  • 3 Reasons to Enhance Your Online Marketing with Offline Activities

    An online marketing strategy is a must. But any company who thinks an offline strategy is the VHS tape or clunky cell of today’s marketing climate will be at a disadvantage. Regardless of statistics reinforcing the idea that online marketing is master—overlord, god, etc.—of the marketing universe, offline advertising will always be useful.

    Katherine Halek/ Relevance- 19 readers -
  • From Sales-y to Sincere: 4 Ways to Enhance Your Offsite Content

    The days of throwing out haphazard online content are over. Search engines now separate the wheat from the chaff with increasing precision. Companies and content marketers are making over their sites and altering their tactics in order to match the demand for quality, authoritative content as opposed to the quantities of sub-par content no one ever asked for.

    Katherine Halek/ Relevancein Content- 25 readers -