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A GIF Renaissance The animated GIF (an acronym of Graphics Interchange Format) gets a bad rap because it’s widely abused in popular culture: Sparkling MySpace graphics and cheesy movie memes– we’re looking at you. But last month, the New Yorker released its first cover designed as a GIF, adding an air of respectability to the once lowly format.
Today’s marketers have to wear many hats: web developer, systems integrator, publicist, social media manager, email expert and so forth and so on. The good news is that the marketing tech industry has seen an overwhelming number of new vendors and tools to help marketers handle all of these roles efficiently and successfully.