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One share from an influencer can massively impact your traffic. Image via Shutterstock. Here’s a bombshell: All that well-written, well-optimized content you’ve been developing probably won’t give you the business boost you’re looking for. Behind the most impressive online success stories, you won’t find a pithy blog. Instead, you’ll find smart, strategic influencer outreach.
One of the least talked about, but most critical, element of a strong content marketing plan is focus. It’s time we g ...
Focused content… infinitely better than blurry content. Image via Shutterstock. Let’s be honest. Running a business blog is hard. Deadlines loom. Good writers are hard to find. And even the good ones will miss deadlines or disappear when you need them most. The result is often content for content’s sake. You end up publishing a post that isn’t the quality you’d like.
(Editor’s note: When we find something of such significant value to our audience from another source, we pull out our curation tools. This article appeared in Chief Content Officer magazine, which excerpted it from Brian Massey’s great blog, Conversion Sciences.) Marketers have always relied on testing.