Kathryn Aragon

  • Are You Missing this Vital Ingredient In Your Content Strategy?

    Focused content… infinitely better than blurry content. Image via Shutterstock. Let’s be honest. Running a business blog is hard. Deadlines loom. Good writers are hard to find. And even the good ones will miss deadlines or disappear when you need them most. The result is often content for content’s sake. You end up publishing a post that isn’t the quality you’d like.

    Kathryn Aragon/ Unbouncein Content- 10 readers -
  • 9 Website Optimization Mistakes Even Smart Agencies Make

    Marketers have always relied on testing. But let’s be honest. It’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over a beer. The Austin #CRO community is a dedicated bunch: @peeplaja @jtrondeau @mercertweets @bmassey The level of measurement and testing that we now have wasn’t even possible in the “old” days.

    Kathryn Aragon/ The Conversion Scientistin Paid Search- 18 readers -
  • 14 Tips for Improving Your Responsive Email Design

    If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to work perfectly on mobile? This infographic, courtesy of Email Monks, tells you what you need t ...

    Kathryn Aragon/ The Daily Eggin EMail- 20 readers -
  • How to Reverse Engineer a High-Converting Landing Page

    Designing a landing page is hard. And sometimes, the more you know, the more difficult it is. You know all the elements that should be on a page, and you know what kind of results you ought to be getting. But where do you start? How do you go from a blank screen to a smart design that gets results? Enter the Conversion Scientist Brian Massey, of ConversionSciences, not only ...

    Kathryn Aragon/ The Daily Eggin How To's- 15 readers -
  • The A/B and Cs of Email Campaign Testing

    The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring Conversion Sciences’ Brian ...

    Kathryn Aragon/ The Daily Eggin EMail- 12 readers -
  • Conversion Goal? It Depends on Your Business Model

    When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from a business perspective, that’s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the final sales. And some businesses—such as nonprofits—aren’t trying to make a sale.

    Kathryn Aragon/ The Daily Egg- 19 readers -
  • The Anatomy of a Website that’s Optimized for Conversions

    Conversion rate optimization is about optimizing existing traffic on your website. But what if you’re in the design phase of a new website? Can you design your website to be CRO-ready from day one—so it’s already set up to optimize your conversion rates? The key is to get the basic framework in place.

    Kathryn Aragon/ The Daily Egg- 17 readers -
  • The Complete Visual Guide to Lead Generation

    At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to respond.

    Kathryn Aragon/ The Daily Eggin Social- 19 readers -
  • 3 Must-Optimize Web Pages (and How to Optimize Them)

    We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered a fantastic CRO training program that doesn’t just tell you what to do, but how to do it. Step by step. One piece of the puzzle at a time. So it’s downright easy.

    Kathryn Aragon/ The Daily Eggin How To's- 14 readers -
  • 2014 Holiday Email Marketing Tips

    For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%.

    Kathryn Aragon/ The Daily Eggin Paid Search EMail Google Twitter- 18 readers -
  • Is Technology Impacting Your Email Conversion Rate?

    It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon. What’s the deal with retina display? Since the display has such a high resolution, standard images don’t render well. They get fuzzy and ugly.

    Kathryn Aragon/ The Daily Eggin EMail- 11 readers -
  • Color, Value & the Evolution of Logos

    Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of two, k ...

    Kathryn Aragon/ The Daily Egg- 8 readers -