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One of the least talked about, but most critical, element of a strong content marketing plan is focus. It’s time we g ...
Focused content… infinitely better than blurry content. Image via Shutterstock. Let’s be honest. Running a business blog is hard. Deadlines loom. Good writers are hard to find. And even the good ones will miss deadlines or disappear when you need them most. The result is often content for content’s sake. You end up publishing a post that isn’t the quality you’d like.
(Editor’s note: When we find something of such significant value to our audience from another source, we pull out our curation tools. This article appeared in Chief Content Officer magazine, which excerpted it from Brian Massey’s great blog, Conversion Sciences.) Marketers have always relied on testing.
Marketers have always relied on testing. But let’s be honest. It’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over a beer. The Austin #CRO community is a dedicated bunch: @peeplaja @jtrondeau @mercertweets @bmassey The level of measurement and testing that we now have wasn’t even possible in the “old” days.
If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to work perfectly on mobile? This infographic, courtesy of Email Monks, tells you what you need t ...
Designing a landing page is hard. And sometimes, the more you know, the more difficult it is. You know all the elements that should be on a page, and you know what kind of results you ought to be getting. But where do you start? How do you go from a blank screen to a smart design that gets results? Enter the Conversion Scientist Brian Massey, of ConversionSciences, not only ...
The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring Conversion Sciences’ Brian ...
When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from a business perspective, that’s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the final sales. And some businesses—such as nonprofits—aren’t trying to make a sale.
Conversion rate optimization is about optimizing existing traffic on your website. But what if you’re in the design phase of a new website? Can you design your website to be CRO-ready from day one—so it’s already set up to optimize your conversion rates? The key is to get the basic framework in place.
Fact: More than a third of email subscribers who opt out of a list do so because they’re unhappy with the sender’s obnoxious frequency zeal. Let’s face it, our email address is valuable. We don’t want brands flooding our inbox with promotions that aren’t relevant or useful. As a marketer, it’s hard to get it right.
At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to respond.
We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered a fantastic CRO training program that doesn’t just tell you what to do, but how to do it. Step by step. One piece of the puzzle at a time. So it’s downright easy.
For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%.
It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon. What’s the deal with retina display? Since the display has such a high resolution, standard images don’t render well. They get fuzzy and ugly.
…without providing your email address. Image source. As conversion-driven marketers, we’re always on the lookout for ways to improve the results of our campaigns. Most of us follow the accepted practice of putting high-value content — usually an ebook or training series — behind an opt-in form on a landing page. But not everyone accepts this as best practice.
Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of two, k ...