Kathryn Mcdonnell

  • Fight Club! Toys R Us vs Smyths

    Did you miss out on the bargains of Black Friday? Perhaps in an effort to catch up you’re reading this in between filling your online Christmas shopping basket. If so, you’re in good company as today is Cyber Monday which typically has the biggest online sales of the year. Ahead of this landmark day, we decided to take a look at two major toy retailers, which have both an onl ...

    Kathryn Mcdonnell/ Econsultancy- 10 readers -
  • What users think of B&Q's new responsive site

    Last month, B&Q unveiled a new responsive website, as part of a £60m redesign of its website and backend systems. The new site was reviewed by David Moth earlier this month and to follow this up we decided to get some feedback by asking users to test the site, using whatusersdo. A mix of desktop, mobile and tablet users were asked to perform two tasks on the site.

    Kathryn Mcdonnell/ Econsultancy- 1 readers -
  • What does AmazonFresh bring to the online grocery marketplace?

    The Amazon subsidiary AmazonFresh has been selling groceries in the US for several years now but is starting to expand its reach across the US, adding San Francisco and Los Angeles to its delivery areas last year. With around a fifth of us in the UK buying our food online the practice is well established, so what innovations may the online retail giant bring to this marketpl ...

    Kathryn Mcdonnell/ Econsultancy- 3 readers -
  • Where did the Marks & Spencer website relaunch go wrong?

    When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% drop in sales and resulting share price dip on the launch of its new website. The new site comprised a smart redesign coupled with a platform shift from Amazon’s services to its own.

    Kathryn Mcdonnell/ Econsultancy- 8 readers -