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The week of Thanksgiving is the official kickoff to the holiday season, and for retailers, that means increasing their digital marketing game. Through some people choose to avoid offline shopping on Black Friday, the entire time period between Thanksgiving night through Cyber Monday, has now been named "Cyber Weekend.
With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. For those new to the term, or still struggling to full grasp the concept, here is a quick rundown of the technology, and how some brands are utilizing it.
Every major holiday presents advertisers with a new opportunity to market their products and services in a unique way that fits that festive season. With Halloween marking the unofficial kickoff to “The Holidays,” we have seen some digital advertisers come up with a variety of unique and creative approaches to getting their name in front of customers online.
On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due to these advancements.
When looking to design and develop a mobile app for your brand, it can be beneficial to look beyond the standard functionality options. You want your mobile app to serve a purpose for your audience, and provide them with a tool that they can't find anywhere else offline. That requires building a unique mobile experience that is actually enjoyable to use, without deviating too m ...
As businesses continue to grow, it’s important for their website and online presence to evolve along with them. Trends change over time, and in order for your company to remain ahead of the curve, your website design requires regular updates to maintain that modernity. However, often websites require full redesigns.
When exploring the idea of building a mobile app for your business, there are a lot of small details that need to be taken into consideration. Above all else, you want your mobile app to serve a purpose and fill a need for your audience that you website could not accomplish alone. That requires creating a unique mobile experience that is intuitive and enjoyable for individuals to use.
When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks, and the deeper meanings behind ...
Information architecture is arguably one of the most valuable and necessary aspects of your website, and a task often shared between designers, developers, and content strategists. Information architecture involves the creation and structure of a website, app, or other type of digital project allowing users to understand where they are, and where the information they are seekin ...
Creating and fostering relationships with members of the media – journalists, editors, producers, and the like – is a crucial part of working in the public relations industry. Working with the media and establishing strong connections can lead to your becoming the go-to person in your industry of expertise We live in a digital age, as does the field of PR, which has led to pit ...
Designers and artists pull in inspiration from the world around them. For our designers, that means the digital world, and pulling in ideas from websites that help bring their projects to life. Here we have compiled a list of some of the most helpful websites our designers use on a regular basis. They provide inspiration, as well as helpful tools that allow our team to create b ...
When it comes to designing websites for clients at an agency, there is more to work with than simply Photoshop. With all that the digital world has to offer today, our talented designers have compiled some of their favorite tools to use when they are seeking inspiration, drafting up ideas, or designing beautiful websites.
As the internet continues to evolve and mature, most brands find themselves in need of a “revamped” website. Whether it is to adapt to a new modernized look and feel, to accommodate users on their mobile and tablet devices, or to reflect a complete rebranding of the company. That being said, a lot of businesses are apprehensive before starting a website redesign—and for obvious reasons.
On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we hope to highlight each speaker an ...
This year Valentine’s Day conveniently crossed paths with President’s Day. With that 3-day-weekend came some questionably cold weather, and endless opportunities for shopping online. Therefore, the only love letter I wanted to receive was in the form of an email filled with discount codes. Apparently I wasn’t alone.
The commercials that air throughout the Super Bowl are a time-honored tradition in the football-watching world (America). However, what was once the Monday morning water-cooler topic of conversation, has evolved into something much greater. As the marketing industry continues to change, these game-day advertising campaigns now begin long before kickoff, and continue way after t ...
As we kick off a brand new year and everyone heads back to work, we have tried to find a way to fill up those commuting hours once again. So we put together our list of the best digital marketing blogs that we think are informative, entertaining, and essential to the marketing community. Some light reading to help the time pass on the train.
It’s the most wonderful time of the year…for email marketing. With Thanksgiving, Black Friday, and Cyber Monday barely behind us, the holiday shopping season has officially kicked off. When we weren’t cashing in on our favorite deals this past weekend, we were keeping track of some of the greatest email marketing campaigns that filled up our inboxes.
We all know how the realm of digital marketing is rapidly changing, especially in relation to the growing popularity of mobile apps. Search engines are regularly updating their algorithms, prompting marketers to adjust their practices, make changes to their paid media strategies, and stay up-to-date on the latest platforms, products, and software that are being introduced into the market.
Despite having been one of the first digital methods adopted by direct marketers, email is an often neglected element to the online marketing mix. The ROI, however, continues to remain prevalent: A census conducted by Econsultancy in 2014 concluded that revenue from email marketing efforts has increased proportionately by 28% in just one year.