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Published 1 min ago 35 Recently I was invited to spend a day with the folks at Leo Burnett in Chicago. Coming from a boutique agency—I was bursting with excitement. Why? Because if you play in the advertising and marketing arena—you know that Leo Burnett is the cream of the crop when it comes to agencies.
Published 1 min ago 33 The giant world of advertising is dominated by branding. Overwhelmed with images, ads and sales pitches—the average consumer is exposed to more than 5,000 advertising messages a day. And with more computing power in their hand than NASA had to land a man on the moon—they can make a decision about your company in less than a second.