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We’ve all experienced feelings of lust – that intense desire or craving for something without even entirely understanding why. But what does lust have to do with PPC? Many advertisers lust over that coveted number one position on the SERP, sometimes even making rash decisions to achieve number 1 status.
One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Often times AdWords accounts change hands over time, have an “old school” strategy for setup, or just have too many cooks in the kitchen for a lack of better terminology. This often leads to an account with more campaigns, ad groups, and keywords than you know what to do with.