katie martell

  • 3 Examples Of Companies Being Customer-Centric

    I can’t believe Jurassic World is out again in theatres. I saw a great meme recently that asked “What year is it!?” The truth is, it’s a classic story with an awesome premise. Re-living the Age of the Dinosaurs? Truly incredible, and until we have a time machine in operation, I will happily experience the Age of the Dinosaurs through the special effects of the modern movie business.

    B2B Marketing Insider- 4 readers -
  • Are These 5 Mistakes Preventing Your B2B Marketing Success?

    I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. (Registration required – no they didn’t ask me for a promo, but I respect a good ...

    B2B Marketing Insider- 10 readers -
  • 5 Signs You Don’t Know Your B2B Customer

    Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. As you narrowed down your choices by asking characteristic questions, the winner made the best guess, first. For a board game, this strategy works well.

    B2B Marketing Insider- 10 readers -
  • Why Personas Fail

    There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and.

    B2B Marketing Insider- 10 readers -
  • The Content-Ready Buyer Persona

    Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreasedby 60% (according to TrackMaven).

    B2B Marketing Insiderin Content- 12 readers -
  • What To Include In A Buyer Persona [INFOGRAPHIC]

    So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. Note: I used Piktochart to create this gorgeous infographic for free. I can’t recommend them highly enough! This article originally appeared on the Cintell blog.

    B2B Marketing Insider- 9 readers -
  • 5 Marketing Challenges Solved with Buyer Personas

    I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing. We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generat ...

    B2B Marketing Insider- 8 readers -