katie mckenna

  • The Best Tools to Write Killer Blog Posts

    The longer I live in Seattle, the deeper my obsession with mountains and all the tools required to enjoy them becomes. One of the first tools I fell in love with when I started mountaineering was an ice axe. An ice axe probably doesn’t sound like something you could love. It’s certainly not warm and fuzzy, and it could definitely be used as a weapon.

    Portent, Incin Social Paid Search Content- 13 readers -
  • Checklist for Outsourcing Your Social Media Efforts

    If you’re working your way down the “must-have” list of digital marketing needs for 2016, organizing a coherent presence across social media platforms like Facebook or Twitter would get slotted in right under “Setting up my website.” At least it should. Social media fosters brand loyalty and community, increases sales, and helps strengthen SEO, and it accomplishes all of that ...

    Portent, Incin Social- 16 readers -
  • How to Write Sincere Marketing Copy

    The fear of scarcity permeates our culture. People believe they don’t have enough. They spend time calculating how much they want. And when they see what others have, all they can think about is what they’re missing. In Buddhism, this concept is called “The Hungry Ghost.” Hungry ghosts are beings with tiny mouths the size of a pin and large, empty stomachs.

    Portent, Incin EMail How To's- 6 readers -