katie mckenna

  • Improve Your Research by Improving Your Interview Skills

    Before I went to school for journalism, I wanted to be a therapist. My mom is a social worker and people told me I was a good listener, so it was easy to imagine myself nodding my head while a person sitting on a couch told me about their life. That plan ended when I went to a music festival in Chicago the summer before college.

    Portent, Inc- 18 readers -
  • Be a Better Writer: 5 Lessons I Learned From Yoga Teacher Training

    Last fall, I began a 200-hour certification program to become a yoga teacher. I wanted to learn more about the philosophy of yoga, strengthen my public speaking and leadership skills, and teach one or two nights a week after finishing my day at work as a content and social specialist at Portent. During the training, we learned the Sanskrit (the ancient language of Hinduism) wo ...

    Portent, Inc- 16 readers -
  • The Best Tools to Write Killer Blog Posts

    The longer I live in Seattle, the deeper my obsession with mountains and all the tools required to enjoy them becomes. One of the first tools I fell in love with when I started mountaineering was an ice axe. An ice axe probably doesn’t sound like something you could love. It’s certainly not warm and fuzzy, and it could definitely be used as a weapon.

    Portent, Incin Social Paid Search Content- 16 readers -
  • Checklist for Outsourcing Your Social Media Efforts

    If you’re working your way down the “must-have” list of digital marketing needs for 2016, organizing a coherent presence across social media platforms like Facebook or Twitter would get slotted in right under “Setting up my website.” At least it should. Social media fosters brand loyalty and community, increases sales, and helps strengthen SEO, and it accomplishes all of that ...

    Portent, Incin Social- 22 readers -
  • How to Write Sincere Marketing Copy

    The fear of scarcity permeates our culture. People believe they don’t have enough. They spend time calculating how much they want. And when they see what others have, all they can think about is what they’re missing. In Buddhism, this concept is called “The Hungry Ghost.” Hungry ghosts are beings with tiny mouths the size of a pin and large, empty stomachs.

    Portent, Incin EMail How To's- 8 readers -