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I’ve been on maternity leave for most of the past year (don’t hate me, stateside readers) and have had a lot of catching up to do now that I’m back at work. I could’ve written a post about the billion and one updates that have happened while I’ve been gone – but I figure you were there, you already know about it.
On 5 September, the Google Webmaster blog announced that we would “see a new and improved sitelinks search box” in organic search results. It sounds brilliant – an easy way to help customers with brand awareness straight to where they need to go. However, just a few weeks later Dan Barker put up this post, showing that the sitelinks search boxes may actually be screwing bran ...
When you’ve worked in PPC for a few years, it’s easy to forget that not everyone knows about all the awesome things you can do right within Google AdWords. Sure, that feature may seem basic to you, but to a beginner it could be mind-blowing. Automated rules is one such feature that can seem mundane, but offers some really powerful options that every advertiser can make use o ...
I spend a lot of time training other people how to do PPC. The other day someone asked me, while I was in the midst of explaining how the ad testing process works, why we continually test new ads. “Surely” he said, “there’s a point at which you’ve written the best ad it’s possible to write? Wouldn’t you then just make your performance worse?” Once I recovered from the shock, ...