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Email personalization is one of the most important things today. If you send people campaigns that aren’t relevant to what they want at that moment, there’s a good chance they’ll delete your email – and either unsubscribe or just never open future emails again. In general, marketers have been wary of sending too many emails every week. More targeting means better return.
The amount of email marketing technology available to marketers is growing rapidly. In addition to email service providers, there are now contextual marketing solutions, marketing automation platforms and much more. However, purchasing this technology can be difficult – often it involves buying a product that does something you have never attempted before.