Katy Keim

  • The best marketers know more about their customers

    We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our fingertips, we can perfectly connect the dots between behavior and action. But here’s the brutal and honest truth: We don’t really know our customers at all or nearly as well as we should.

    Katy Keim/ Marketing Land- 14 readers -
  • When Digital Gets Real (Literally)

    What happens when one of the world’s largest e-commerce marketplaces is rumored to be making the leap from digital to brick and mortar? Pandemonium. (Well, not really, but you’d think that were the case given how the market responded to the chatter.) The honest-to-goodness truth is that when a big e-commerce player like Amazon decides to break new ground (literally!), the in ...

    Katy Keim/ Marketing Land- 12 readers -
  • The Customer Experience Is Everyone’s Business

    The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand creates for its customers is really all about evergreen engagement across all screens, senses, and, in many ways, sensibilities. Customers now have multiple points of entry (aka engagement) with brands, especially within this oversaturated, ...

    Katy Keim/ Marketing Landin Social- 19 readers -
  • Snapchat Discover: The New Way To Access & Consume Media?

    Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- and video-sharing service. More importantly (in my opinion), it serves as a confirmation that millennial (and younger) audiences want a new wa ...

    Katy Keim/ Marketing Landin Social- 14 readers -
  • When It Comes To Customer Expectations, One Size Does Not Fit All

    We’ve been talking a lot about extreme customer expectations this year, attempting to better understand what motivates consumers in today’s digital world. What we know is that we’re currently living in the age of the customer. People have easy access to more information than ever before. Digital – and obviously, social – media have created a direct link between people and br ...

    Katy Keim/ Marketing Land- 27 readers -
  • 5 Ways Smart Marketers Accrue Social Influence

    It’s no secret consumers have more power than ever regarding a brand’s online reputation. The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer. That’s why it’s imperative to identify a brand’s online influencers and determine how best ...

    Katy Keim/ Marketing Landin Social Facebook Twitter- 14 readers -