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Before the Internet came around, most of us relied on editors to curate the content we’d read. These highly-informed guys and gals were experts in their section and highly aware of their publication’s audience—they decided whether one story or another story was worth being shared. But with the proliferation of the information superhighway and the daily deluge of content now ca ...
In the inaugural episode of Contently’s very own podcast, host Kavi Guppta discusses the past, present, and future of content marketing as we begin 2015. Technology columnist Mathew Ingram, strategist Augie Ray, and our very own co-founder, Shane Snow, weigh in on the progress of a medium that is still very much in its infancy.