kayla cobb

  • How One B2C Leveraged Social Good to Increase Ecommerce Sales

    Introducing a whole new customer segment to your brand can be a challenge for marketers. Especially when your brand transitions from catering solely to professional specialists to the general B2C market. That’s the challenge the team at mybody skincare faced when they were looking to expand from selling to physicians to also selling directly to consumers.

    MarketingSherpa Blogin How To's- 9 readers -
  • Tips for Incorporating GIFs in Email

    I am a serial email subscriber. If I think there’s even a chance that a company’s subscription list will provide me with discounts, fashion tips, insightful news stories or even just a joke every now and then, I will most likely click that sign up button. This email addiction paired with my experience reporting for MarketingSherpa’s Email beat has transformed my promotional ...

    MarketingSherpa Blogin Social EMail- 4 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    In the often-flooded marketplace of ecommerce, customer reviews can make or break companies. At the MarketingSherpa Media Center at IRCE 2015, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Joseph Jaconi, General Manager, Tech Armor, to discuss how Tech Armor’s focus on customer reviews helped transform this small ecommerce company into a major competitor.

    MarketingSherpa Blog- 16 readers -