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Throughout the last few years, marketing has transitioned from asking ‘do we really need to create content?’ to ‘how do we create effective content?’ With content creation now standard in most of today’s organizations, a door to a whole new set of marketing challenges has opened. How do we create effective content, reach the right audiences, and then organize, manage and measur ...
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native advertising by 2018, marketers can’t afford to misstep.
Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native advertising and content recommend ...