kegan@impactbnd.com (karisa egan)

  • 4 Valuable Lessons From Critiquing Websites With David Meerman Scott

    David Meerman Scott, world-renowned marketing strategist, speaker, and author of several best-selling books on the subject joined our CEO, Bob Ruffolo, and CSO, Tom DiScipio, to critique websites submitted by our audience during our December Website Throwdown. Each website and the organization’s behind them had their own strengths and weaknesses, but our marketing and UX exp ...

    The IMPACT Blog- 9 readers -
  • Guest Blogging: 4 Ways to Make Your Outreach Emails Irresistible

    Struggling to get anyone to respond to your guest blogging attempts? Don’t worry, we’ve all sent countless emails trying to get our names out there without getting even a simple “no thanks” or “not interested” back. It’s easy to give up and claim that guest blogging doesn’t work, but there’s a lot you may be missing when you’re reaching out.

    The IMPACT Blogin EMail- 7 readers -
  • When Should You Split Your Brand Presence on Social Media?

    Showcasing your brand across social media has become a vital way for audiences to connect with your company on a more personal level. But, when your company has multiple buyer personas or products how many different personalities do you have to develop? Should you have a profile for every persona? Catering to Different Buyer Personas Let’s take Kraft for example.

    The IMPACT Blogin Social- 11 readers -