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So, you’ve landed a new, big-time content marketing client. Exciting times! It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her. And that’s when the voices in your head start up: Who are you kidding? You’re not good enough for this client. Jane Smith — she’s a great content marketer.
Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long. But is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able to help them clearly and concisely co ...
If you’ve ever had the pleasure of purchasing a diamond, you’re probably familiar with the four Cs that determine its value: Cut, Clarity, Color, and Carat. As the Editor of a national online publication, I’m faced with the task of assessing the “value” of articles that are submitted to me every day. The value of an article depends on its ability to resonate with readers.
Halfway through the writing course, our instructor — not known for being one to sugar-coat — threw out a challenge: “Send me a favorite piece of your writing and I’ll critique it; I’ll tell you whether or not it’s any good. The only catch is, I’ll be critiquing it in front of the entire class.” A surprising number of us (bristling with hope and hubris I suppose) took up the offer.