kelly exeter

  • Check Out These 5 Noteworthy Blog Design Trends

    Blog design sure has come a long way since I started doing them 6-7 years ago. Back then the designs were very … bloggy. The most recently written post was given all the prime real estate on the home page, with the next most recent posts appearing beneath it. Sidebars were crammed full of stuff that would take you away from the site (blogrolls, sponsor ads, Google Ads) along ...

    @ProBlogger- 22 readers -
  • All Editors are Not the Same, so Which do You Need?

    A question that frequently comes up in writing and blogging groups I’m part of is: ‘anyone know a good editor?’ This is usually followed by comments of ‘I used this guy once but it was a frustrating process’, or ‘mine was ok, but I’m not sure I’d recommend them.’ I’ve come across so many people who were really disappointed with the editor they hired to help them with their bo ...

    @ProBlogger- 14 readers -
  • 4 Practical Ways to Benefit from Impostor Syndrome

    So, you’ve landed a new, big-time content marketing client. Exciting times! It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her. And that’s when the voices in your head start up: Who are you kidding? You’re not good enough for this client. Jane Smith — she’s a great content marketer.

    Copybloggerin Content- 12 readers -
  • 4 Places Writers Leave Money on the Table

    Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long. But is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able to help them clearly and concisely co ...

    Copybloggerin Content- 25 readers -
  • 3 Cs that Reveal the Quality of Your Blog Post

    If you’ve ever had the pleasure of purchasing a diamond, you’re probably familiar with the four Cs that determine its value: Cut, Clarity, Color, and Carat. As the Editor of a national online publication, I’m faced with the task of assessing the “value” of articles that are submitted to me every day. The value of an article depends on its ability to resonate with readers.

    Copybloggerin Content Blogging- 84 readers -
  • One Skill that Will Take Your Writing from Good to Great

    Halfway through the writing course, our instructor — not known for being one to sugar-coat — threw out a challenge: “Send me a favorite piece of your writing and I’ll critique it; I’ll tell you whether or not it’s any good. The only catch is, I’ll be critiquing it in front of the entire class.” A surprising number of us (bristling with hope and hubris I suppose) took up the offer.

    Copybloggerin Content- 13 readers -