kelly pollock

  • A 180 of Google Analytics 360

    A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around in analytics platforms.

    PPC Heroin Paid Search EMail Google- 16 readers -
  • Making The Case For A Video First Facebook Strategy October 27, 2017 According to Facebook, time spent on video is skyrocketing. In a recent internal study performed by the social giant they predict that 75% of all mobile data will be video by 2020, a 150% i ...

    PPC Heroin Social Facebook- 15 readers -
  • Google Target Outranking Share Bid Strategy Success

    August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine learning aside and give it a whirl.

    PPC Heroin Paid Search Google- 16 readers -
  • Google, Signature Cocktails & Audience Labs

    June 6, 2017 Once a month, as a team, we take a break from our typical routine to participate in an activity we call Redbop. During Redbop we dedicate most of the day to sharing industry insights, learning new tricks, brushing up on the old ones and everything in between. From time to time we invite guest speakers to join us… Those are always my favorite and not because ther ...

    PPC Heroin Paid Search Google- 27 readers -
  • 5 Tips for Measuring Social Ad Success

    April 13, 2017 62 Percent of Small Business Owners Say Facebook Ads Don’t Work. Results of this study were released by Small Business Trends earlier this year. followed up on this study begging the question… Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can measure social success.

    PPC Heroin Social- 18 readers -
  • Increase Your PPC Conversion Rate With Income Targeting

    March 7, 2017 Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel.

    PPC Heroin Paid Search Google Facebook- 16 readers -
  • Reasons To Invest In Amazon Marketing Services

    January 16, 2017 As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape.

    PPC Hero- 18 readers -
  • How Storytelling can Up your PPC Reports

    December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search.

    PPC Heroin Affiliate- 14 readers -
  • Mobile Display Is The Future…Know Your Ad Types!

    October 20, 2016 3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020. If you need more stats read the comprehensive research performed by eMarketer. As devices continue to become more advanced, mobile trends and methods available to advertise follow suit.

    PPC Hero- 23 readers -
  • The Social Strategies You Need To Know For App Promotion

    August 22, 2016 You Built An App…Now What? You’ve got this really cool app, but no one is downloading it. It’s a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push customers in-store.

    PPC Heroin Social Facebook Twitter- 5 readers -
  • Olympic PPC Ad Strategies

    July 27, 2016 We’re a little over a week away from the opening ceremonies and the 2016 Olympic games are trending to exceed past benchmarks, most notably in media coverage and ad sales. For those of us watching how this event will unfold on the digital stage, the Rio games have the ability to change some old school rules.

    PPC Hero- 12 readers -