Kelly Wrather

  • Google's Q3 earnings: how did mobile search perform?

    Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel? Back in May, Google announced that mobile search had overtaken desktop search in 10 countries, and that momentum appears to be showing no signs of slowing given the latest third quarter findings.

    Kelly Wrather/ Search Engine Watchin How To's- 10 readers -
  • Increasing App Visibility with Google Play and New Ad Opportunities

    During its Mobile Developer Conference last month, Yahoo shared some of its latest tracked trends, noting that only 10 percent of the time spent on mobile is spent within the browser. That means 90 percent of users' mobile time is spent in apps. Marketers are responding to this consumer behavior too by directing their ad dollars to apps and app advertising spending is likely ...

    Kelly Wrather/ Search Engine Watch- 11 readers -
  • Winter is Coming: How to Prepare for Holiday 2015

    Last month, I had the luxury of taking a trip to Croatia. I traveled from the country's capital down the coast to Dubrovinik, where I devoted half a day to a Game of Thrones tour. I got to see the site of the Battle of Blackwater and look down on the inspiration of King's Landing in the 90-degree heat, all while reminding myself that "winter is coming.

    Kelly Wrather/ Search Engine Watchin How To's- 14 readers -
  • Beyond Remarketing: Powerful Ways to Leverage Audience Data

    The amount of data and signals available to marketers can be overwhelming. How do you shift through the noise to uncover the most valuable nuggets to influence decision-making? The evolution of digital has allowed advertisers to BYOD - bring your own data. From CRM insights to on-site activity, marketers can now better connect cohorts of consumers with more targeted messaging than ever before.

    Kelly Wrather/ Search Engine Watch- 20 readers -
  • Putting Your Product Feed to Work Across Search and Social

    For retailers, the product feed can be a valuable asset in your advertising strategy. It acts as the base to help translate and automate a catalog of SKUs into ads on both search and social: Google Product Listing Ads (PLAs) via Shopping campaigns or Bing Product Ads in search and Facebook Dynamic Product Ads in social.

    Kelly Wrather/ Search Engine Watch- 17 readers -
  • Four Mobile Dos and Don'ts for SMBs

    A Hibu survey from last year found that only 6 percent of SMBs with websites said those sites were mobile optimized. While the stat may be staggering, it's not too much of a shock. Venturing into mobile is a significant expense and for an SMB that requires a meaningful investment of time and resources, which may not be available or seen as a necessity.

    Kelly Wrather/ Search Engine Watch- 4 readers -
  • The Role of Search and Social for Super Bowl XLIX Advertisers

    This year a 30-second ad spot during Super Bowl XLIX was estimated to cost a cool $4.5 million. Given the significant investment for the brands that rallied ad budgets around this event, how will these advertisers ensure they get the most bang for their buck? While Sunday might be the big day for the actual commercials, brands have the opportunity to capture attention and aw ...

    Kelly Wrather/ Search Engine Watch- 14 readers -
  • Move Over Mobile, 2015 Is the Year of the Consumer

    It seems like the last several years have all been dubbed "The Year of Mobile" for marketers. So much so that the idea that 2015 might finally be the year mobile breaks through to become marketing mainstream seems passé. That doesn’t mean that multi-device marketing is not going to be important in the coming year. Mobile devices will continue to permeate our lives and shape consumer behaviors.

    Kelly Wrather/ Search Engine Watch- 4 readers -
  • 3 Must-Know Findings About Cross-Channel Attribution

    Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond.

    Kelly Wrather/ Search Engine Watch- 8 readers -
  • Survey Says: Stop Making Assumptions About Your Content

    Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband's recent weight loss. Despite her husband's belief that his time at the gym was paying off, the couple soon discovered the actua ...

    Kelly Wrather/ Search Engine Watchin Content- 1 readers -