kelsey hadaller

  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic and decreased CPCs and CPA.

    PPC Hero- 9 readers -
  • 3 Facebook Optimizations You Can Make Today

    October 6, 2016 Last month, Hanapin Marketing Account Analyst Chadd Powell shared a few Facebook custom optimizations to gain control over campaign performance. Check out his post after reading the additional ideas for optimizations below. These optimizations do not require a social strategy overhaul and can be fast to implement in your Facebook accounts.

    PPC Heroin Affiliate Social Facebook- 10 readers -
  • Be In The Know About Upcoming Improvements To AdWords Automated Bidding

    August 3, 2016 Last week, Google announced Smart Bidding for AdWords and DoubleClick Search as the new name for automated bidding. Smart Bidding is considered auction-time bidding since bids are decided on an auction by auction basis. If you are using any of the bidding strategies listed below, you are already taking advantage of Smart Bidding.

    PPC Heroin Paid Search- 10 readers -