kelsey meyer

  • How We Used Content to Hire 30 People in One Year

    The success or failure of your content marketing efforts rests on your ability to build a team of dedicated, talented people to power your strategy, and that’s no quick or easy responsibility. Yet, there aren’t hacks for hiring people like there are for, say, creating content. You’re probably not going to find an article that promises to tell you “how to hire 10 people in 10 ...

    Content Marketing Institute- 21 readers -
  • How to Match Key Metrics With Your Content Goals

    If your goal is to lose weight and you want to measure your progress, you use a scale to track pounds or a tape measure to track inches. You would never measure your weight loss by tracking your height. If you did that, you’d never know how far you’ve come — how many pounds or inches you’ve lost — and you wouldn’t be able to objectively see whether something you’re doing to l ...

    Content Marketing Institutein Content How To's- 26 readers -