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SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines. Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their hands that are great for market research and completely free (or at least freemium).
It’s disappointing when you go into a campaign and there are high hopes of success but you fall short. You do your research and your preparation. There’s scope and a great opportunity to do well. But you don’t quite reach that potential. You miss those measures of success. If you’re working as an SEO professional this post is for you.