ken bowen

  • Snapchat Do’s and Don’ts from HP’s session at MarketingSherpa Summit 2017

    Throughout my tenure at MECLABS Institute, parent company of MarketingSherpa, I’ve worn a lot of hats. I have been the managing editor of MECLABS.com, produced web clinics for MarketingSherpa’s sister site, MarketingExperiments, and currently serve as a senior manager of digital analytics, where I help our Research Partners make sense of mountains of customer data.

    MarketingSherpa Blog- 20 readers -
  • Amazon Prime Day: 12 quick takeaways from Amazon’s magnificent train wreck

    For those of us interested in marketing, Amazon’s first ever “Prime Day” celebration could not have been more fun to experience. Intended as a special shopping day for members of Amazon’s $99/year Prime service, Amazon had practically promised ecommerce Armageddon leading up to the 24-hour event, with “More deals than Black Friday!” As the morning unraveled, however, Prime D ...

    MarketingSherpa Blogin Social- 9 readers -