Ken Mcgaffin

  • 5 Ways Video Interviews Attract Authority Links

    We're all under pressure to create compelling content that is good enough to attract links. But creating that of quality can be time consuming and expensive. Video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential to attract many links.

    Ken Mcgaffin/ Search Engine Watch- 10 readers -
  • 14 Things to Do When You Get Great PR but No Editorial Links

    Public relations is now an essential part of modern SEO, but the big problem is that you don't always get a nice editorial link with the news story. That's disappointing, for both the agency and the client. But does it mean that SEOs should concentrate only on media sites where there is a good chance of getting an editorial link and ignore the others? Or are there other ways ...

    Ken Mcgaffin/ Search Engine Watch- 16 readers -
  • Why a Professional Press Center Boosts Your Link Building Campaigns

    A good professional press centre can you give any link building campaign a significant boost. But to design one, SEOs need to understand its real purpose and the essential elements that must be included to make it work. Here's the top five ways a press center can boost a link building campaign: A professional press center can give a journalist confidence in your website and t ...

    Ken Mcgaffin/ Search Engine Watch- 6 readers -
  • 5 PR Approaches That Can Earn Editorial Links

    Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about. There are patterns in these stories and in this article, we describe five taken from mainstream press over the last week – including the story of an SEO who gained major coverage and so ...

    Ken Mcgaffin/ Search Engine Watch- 9 readers -
  • How to Prevent Client Failures in SEO Public Relations

    One of the most difficult things in SEO PR is when your client fails to deliver. You’ve done all the hard work of arranging an interview with an important media outlet and then you have to take the step of putting your client in an interview situation. You have to trust them to deliver - and they don’t - so all your efforts have been wasted.

    Ken Mcgaffin/ Search Engine Watchin SEO How To's- 4 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    Just sending out a single press release now and again is not going to get you very far in gaining publicity and editorial links. If you really want to tap into the benefits of online PR, you’ve got to take a long-term view and build your credibility with the media, and your clients. That single press release might get you coverage, but such success is the exception rather than the rule.

    Ken Mcgaffin/ Search Engine Watch- 4 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    Just sending out a single press release now and again is not going to get you very far in gaining publicity and editorial links. If you really want to tap into the benefits of online PR, you’ve got to take a long-term view and build your credibility with the media, and your clients. That single press release might get you coverage, but such success is the exception rather than the rule.

    Ken Mcgaffin/ Search Engine Watch- 7 readers -
  • Do Weak Links Reveal Powerful Opportunities?

    In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more effective that "strong links" in spreading ideas. "Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information.

    Ken Mcgaffin/ Search Engine Watch- 2 readers -