Kendall Allen

  • Brewing Our Own Disenchantment In Agency-Land

    There’s been passion brewing lately about the perpetual unhappiness of agency folk. A very popular Digiday post last month took a pass at profiling the nature of this unhappiness — and rightly pinpointed a number of issues: pay; long hours; lack of express appreciation from the inside and from clients and, of course, performance anxiety on various fronts.

    Kendall Allen/ Marketing Land- 14 readers -
  • In The Marketing Industry’s Machine Age, Who Do You Trust?

    Despite our fascination with it, many of us are suspicious of what I once liked to call the Math State — the ascendance of mathematics and algorithms that has occurred in the advertising industry as real-time bidding (RTB), pioneered by search marketing and now rising in programmatic display, has taken hold.

    Kendall Allen/ Marketing Land- 38 readers -
  • Interactive Marketers: Let’s Make Case Studies More Valuable

    We're all familiar with the lauded "case study." As agencies, we pursue them to illustrate our own performance, which can help us win more business. As publishers or ad tech suppliers, the right case study helps us validate our products and services, opening up new doors when properly played. As brands, a brilliant case study on the work we've spearheaded may help us interna ...

    Kendall Allen/ Marketing Land- 15 readers -
  • As A Marketing Exec, What Keeps You Up At Night?

    It's been said that there are two types of people in the world: people who divide the world into two types of people and people who — don't. As someone who likes to think she rejects all overgeneralization, I tend to think of myself as the latter. But, doing the division is sometimes a fun and worthy exercise.

    Kendall Allen/ Marketing Land- 15 readers -
  • There’s No “I Didn’t Sign Up For This” In Digital Marketing

    We've all found ourselves in that familiar place — the one where we find ourselves remarking, "I didn't sign up for this." Whether in family situations, relationships and/or business/career scenario, we can often end up feeling duped by the old switcheroo. It feels like falling for the oldest trick in the book. You agreed to a chore as a kid and you were given a bigger one.

    Kendall Allen/ Marketing Land- 18 readers -
  • Is Our Industry Finally Maturing? Thoughts From Internet Week NY

    For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes — integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem "complexity" — always get their airtime... we often see sort of a hazy frenzy around a few new bright shiny objects.

    Kendall Allen/ Marketing Landin Display- 13 readers -