kendall walters

  • Social Media News You Need to Know: October 2016 Roundup

    Candy and pumpkins and costumes—oh my! October’s known for being spooky, but this month the most ‘frightening’ social update was Facebook’s addition of Halloween-themed Reactions and Live masks (though the social network also announced a myriad of other updates). Meanwhile, Twitter shuttered Vine and pumped up Periscope, Instagram celebrated six years, Pinterest delved furthe ...

    Hootsuite- 9 readers -
  • Using Instagram to Sell Products Just Became Much Easier

    Instagram has rolled out a game-changer for businesses: brands can now sell products directly from the app. The photo-sharing app introduced a new ‘tap to view’ button on November 1, 2016. The button gives shoppers the opportunity to learn more about an item in an image, as well as the option to go directly to the retailer’s website to purchase the item.

    Hootsuitein Social- 10 readers -
  • Social Media News You Need to Know: August 2016 Roundup

    Facebook made several algorithm updates, Twitter introduced #Stickers, and Instagram launched Stories—August was far from lazy on social media! We’ve rounded up all the social media news worth knowing from all the major social networks for the month of August. Twitter Instant Unlock Card On August 4, Twitter introduced a new ad product called Instant Unlock Card, which can be ...

    Hootsuite- 10 readers -
  • No Snapchat Friends? This New Feature Can Help

    To say Snapchat is a wildly hot platform would be a huge understatement. It’s the fastest growing social network, with over 100 million daily active users watching 10 billion videos every day. Facebook’s 1.09 billion daily active users, by comparison, watch only 8 billion of videos per day. Simply put, Snapchat is 🔥 .

    Hootsuitein Social- 10 readers -
  • We Started Using Facebook Instant Articles: Here’s What We’ve Learned (So Far)

    Even if you haven’t heard of Instant Articles yet, it’s likely you’ve seen them. Denoted by a lightning bolt icon on the image preview of articles on Facebook, Instant Articles are fast-loading versions of web stories that have been optimized for mobile. When users click on an Instant Article, they stay on Facebook to view the content, rather than following the link to another site.

    Hootsuite- 11 readers -
  • How to Regram: Best Practices for Reposting Instagram Content

    A “regram” is when an Instagram user posts a photo from someone else’s account to their own. For brands who use regrams as part of their user-generated content strategy, the benefit is clear. Regramming content from other users gives brands fresh material to share with their audience. And the practice can encourage increased engagement by motivating followers to post content w ...

    Hootsuite- 16 readers -
  • Why Twitter’s Latest Changes Are a Bigger Deal Than You Think

    By now you’ve heard that you will soon be able to include multimedia—including photos, videos, GIFs, polls, and Quote Tweets—in a Tweet without it counting towards Twitter’s 140-character limit. But for social media practitioners, that may not be the most significant change Twitter announced. Also included their Tuesday, May 24 announcement, Twitter revealed a significant cha ...

    Hootsuite- 27 readers -
  • Social Media News You Need to Know: April 2016 Roundup

    It was a big month for Facebook. With their F8 conference on April 12 and 13, the social platform had tons of big announcements to share. While Facebook talked Messenger, chatbots, and Live Video, Twitter introduced a new Message button on Tweets, YouTube launched 360-degree live streaming, and Pinterest rolled out a spiffy new app. It’s a lot to keep track of.

    Hootsuitein Social- 10 readers -