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It’s that time of year again. There’s a crisp chill in the air and the leaves are changing. Scarves are beginning to reappear and pumpkin spice everything is the treat du jour. October is here and Halloween is right around the corner. If you’re the organized type, that means meticulously planning your costume.
Twitter users rejoiced this month as the platform known for brevity threw its users a few more characters, allowing them to attach rich media—such as a photos, video, or GIFs—or a poll or Quote Tweet without it counting against the 140-character limit. Meanwhile, Facebook put out custom Reactions to celebrate iconic sci-fi series Star Trek’s 50th anniversary.
The half-life of a Tweet—that is, the amount of time in which a Tweet will receive at least half of its total engagement—is as little as 24 minutes, according to Wiselytics. Things happen fast on Twitter—that’s what makes it such an exciting platform. But it also means you need to post regularly to ensure that your followers see your content.
Facebook boasts a whopping 1.65 billion monthly active users. It remains the most-used social media site among all ages, accounting for one in every six minutes spent online and one in every five minutes spent on mobile. Simply put: everyone uses Facebook and they use it a lot. The Facebook algorithm determines what any one of those users sees in their News Feed at a given time.
Facebook made several algorithm updates, Twitter introduced #Stickers, and Instagram launched Stories—August was far from lazy on social media! We’ve rounded up all the social media news worth knowing from all the major social networks for the month of August. Twitter Instant Unlock Card On August 4, Twitter introduced a new ad product called Instant Unlock Card, which can be ...
Even with the sun out and the beach calling, there was still plenty going down in the world of social in July. Snapchat was on a roll. The app launched Memories (a real game-changer), Bitmoji, and Suggest. Meanwhile, Twitter rolled out an online application process for verified accounts and Facebook hit 1 billion monthly Messenger users.
To say Snapchat is a wildly hot platform would be a huge understatement. It’s the fastest growing social network, with over 100 million daily active users watching 10 billion videos every day. Facebook’s 1.09 billion daily active users, by comparison, watch only 8 billion of videos per day. Simply put, Snapchat is 🔥 .
June was yet another busy month on social. Twitter released a lot of new changes—a lot a lot—longer video, Promoted Tweet Carousels, and two new companion apps. Meanwhile, Facebook released its own set of emoji and Instagram hit 500 million users. Find out all the social media news worth knowing from all the major platforms in our June 2016 roundup.
What is dead may never die, and Game of Thrones is far from dead. The medieval-esque fantasy epic only seems to grow more omnipresent from season to season, and with that unending popularity comes a veritable Dothraki horde’s worth of Game of Thrones references, jokes, puns, and memes on social media. It’s no secret that everyone loves Game of Thrones.
Even if you haven’t heard of Instant Articles yet, it’s likely you’ve seen them. Denoted by a lightning bolt icon on the image preview of articles on Facebook, Instant Articles are fast-loading versions of web stories that have been optimized for mobile. When users click on an Instant Article, they stay on Facebook to view the content, rather than following the link to another site.
A “regram” is when an Instagram user posts a photo from someone else’s account to their own. For brands who use regrams as part of their user-generated content strategy, the benefit is clear. Regramming content from other users gives brands fresh material to share with their audience. And the practice can encourage increased engagement by motivating followers to post content w ...
May 2016 shall go down in social media history as the month when Instagram rolled out a brand-new, rainbow-hued logo (much to the chagrin of many users). But that wasn’t all that happened in May. Twitter announced significant changes to its 140-character limit and Facebook made a bunch of changes to its advertising platform Audience Network.
By now you’ve heard that you will soon be able to include multimedia—including photos, videos, GIFs, polls, and Quote Tweets—in a Tweet without it counting towards Twitter’s 140-character limit. But for social media practitioners, that may not be the most significant change Twitter announced. Also included their Tuesday, May 24 announcement, Twitter revealed a significant cha ...
Whether you’re creating a social media marketing strategy, designing a campaign, or making a business case for using a particular platform, you need to start in the same place: research. The basis of any successful social activity is understanding the platforms, who uses them, and how. That’s why we’ve compiled this list of social media statistics to show what sets each platf ...
It was a big month for Facebook. With their F8 conference on April 12 and 13, the social platform had tons of big announcements to share. While Facebook talked Messenger, chatbots, and Live Video, Twitter introduced a new Message button on Tweets, YouTube launched 360-degree live streaming, and Pinterest rolled out a spiffy new app. It’s a lot to keep track of.
The 25 most-followed accounts on Instagram are, more or less, what you’d expect. There are quite a few familiar faces: Selena Gomez, Taylor Swift, Beyonce Knowles, Justin Bieber, Katy Perry—the list goes on. And, of course, the ubiquitous Kardashian-Jenners make a good showing. The alliterative sisters Kim, Kylie, Kendall, Khloe, and Kourtney all rank within the top 20.
This morning, like most days, I started my workday with a chat about the weather—sun, rain, temperature, all the usual stuff. Except today was a little different, because of who I was chatting to. His name is Poncho and he’s a cat. A weathercat, to be specific. He’s also a bot. Poncho on Facebook MessengerYou’re at work, which means you’re on Facebook.
Mobile is an increasingly important part of the social web. This is particularly true for Facebook, which boasts 1.44 billion mobile monthly active users (as of December 31, 2015). And that’s not all—over half of Facebook users access the site exclusively via mobile (as of January 2016). That’s a lot of people. And a lot of phones.
New products, features, platforms, and announcements—social networks are changing and innovating all the time. As any social media manager knows, it can be hard to keep up. That’s why we started compiling a monthly social media news roundup in October 2015. In it, we capture all the updates—big and small—happening on all the major networks each month.
March is a month full of hidden delights (like candy eggs and hollow chocolate rabbits filled with jelly beans) and this month’s social media news is no exception—ranging from updates that were right out in the open to ones that took a little hunting to find. You’ve probably heard that Instagram’s planning to test an algorithm-based timeline and that they’ve increased video length to 60 seconds.