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Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app.
December can be a very busy time of year—especially in the world of social media. This month, Twitter introduced live video and then upped the ante with live 360 video—a feature Facebook also released in December. Meanwhile, Instagram hit 600 million users and added new features to Stories while Snapchat launched Group Chat and custom sticker creation tools.
A unified inbox for Facebook, Messenger, and Instagram. New features for Instagram Stories. Live video for Instagram. The release of Snapchat’s highly anticipated Spectacles. It’s been a busy month on social. Never fear. We’ve rounded up all the updates—big and small—from all the major social platforms to ensure that you don’t miss a thing.
Presidential debates. Car chases. Sketch comedy TV shows. What do they all have in common? They’re all best enjoyed live. The first televised live broadcast took place in 1951, when then-U.S. president Harry Truman made a speech at the Japanese Peace Treaty Conference in San Francisco. Since then, we’ve seen countless political events, breaking news, and, of course, popular en ...
Candy and pumpkins and costumes—oh my! October’s known for being spooky, but this month the most ‘frightening’ social update was Facebook’s addition of Halloween-themed Reactions and Live masks (though the social network also announced a myriad of other updates). Meanwhile, Twitter shuttered Vine and pumped up Periscope, Instagram celebrated six years, Pinterest delved furthe ...
Instagram has rolled out a game-changer for businesses: brands can now sell products directly from the app. The photo-sharing app introduced a new ‘tap to view’ button on November 1, 2016. The button gives shoppers the opportunity to learn more about an item in an image, as well as the option to go directly to the retailer’s website to purchase the item.
It’s that time of year again. There’s a crisp chill in the air and the leaves are changing. Scarves are beginning to reappear and pumpkin spice everything is the treat du jour. October is here and Halloween is right around the corner. If you’re the organized type, that means meticulously planning your costume.
Twitter users rejoiced this month as the platform known for brevity threw its users a few more characters, allowing them to attach rich media—such as a photos, video, or GIFs—or a poll or Quote Tweet without it counting against the 140-character limit. Meanwhile, Facebook put out custom Reactions to celebrate iconic sci-fi series Star Trek’s 50th anniversary.
The half-life of a Tweet—that is, the amount of time in which a Tweet will receive at least half of its total engagement—is as little as 24 minutes, according to Wiselytics. Things happen fast on Twitter—that’s what makes it such an exciting platform. But it also means you need to post regularly to ensure that your followers see your content.
Facebook boasts a whopping 1.65 billion monthly active users. It remains the most-used social media site among all ages, accounting for one in every six minutes spent online and one in every five minutes spent on mobile. Simply put: everyone uses Facebook and they use it a lot. The Facebook algorithm determines what any one of those users sees in their News Feed at a given time.
Facebook made several algorithm updates, Twitter introduced #Stickers, and Instagram launched Stories—August was far from lazy on social media! We’ve rounded up all the social media news worth knowing from all the major social networks for the month of August. Twitter Instant Unlock Card On August 4, Twitter introduced a new ad product called Instant Unlock Card, which can be ...
Even with the sun out and the beach calling, there was still plenty going down in the world of social in July. Snapchat was on a roll. The app launched Memories (a real game-changer), Bitmoji, and Suggest. Meanwhile, Twitter rolled out an online application process for verified accounts and Facebook hit 1 billion monthly Messenger users.
To say Snapchat is a wildly hot platform would be a huge understatement. It’s the fastest growing social network, with over 100 million daily active users watching 10 billion videos every day. Facebook’s 1.09 billion daily active users, by comparison, watch only 8 billion of videos per day. Simply put, Snapchat is 🔥 .
June was yet another busy month on social. Twitter released a lot of new changes—a lot a lot—longer video, Promoted Tweet Carousels, and two new companion apps. Meanwhile, Facebook released its own set of emoji and Instagram hit 500 million users. Find out all the social media news worth knowing from all the major platforms in our June 2016 roundup.
What is dead may never die, and Game of Thrones is far from dead. The medieval-esque fantasy epic only seems to grow more omnipresent from season to season, and with that unending popularity comes a veritable Dothraki horde’s worth of Game of Thrones references, jokes, puns, and memes on social media. It’s no secret that everyone loves Game of Thrones.
Even if you haven’t heard of Instant Articles yet, it’s likely you’ve seen them. Denoted by a lightning bolt icon on the image preview of articles on Facebook, Instant Articles are fast-loading versions of web stories that have been optimized for mobile. When users click on an Instant Article, they stay on Facebook to view the content, rather than following the link to another site.
A “regram” is when an Instagram user posts a photo from someone else’s account to their own. For brands who use regrams as part of their user-generated content strategy, the benefit is clear. Regramming content from other users gives brands fresh material to share with their audience. And the practice can encourage increased engagement by motivating followers to post content w ...
May 2016 shall go down in social media history as the month when Instagram rolled out a brand-new, rainbow-hued logo (much to the chagrin of many users). But that wasn’t all that happened in May. Twitter announced significant changes to its 140-character limit and Facebook made a bunch of changes to its advertising platform Audience Network.
By now you’ve heard that you will soon be able to include multimedia—including photos, videos, GIFs, polls, and Quote Tweets—in a Tweet without it counting towards Twitter’s 140-character limit. But for social media practitioners, that may not be the most significant change Twitter announced. Also included their Tuesday, May 24 announcement, Twitter revealed a significant cha ...
Whether you’re creating a social media marketing strategy, designing a campaign, or making a business case for using a particular platform, you need to start in the same place: research. The basis of any successful social activity is understanding the platforms, who uses them, and how. That’s why we’ve compiled this list of social media statistics to show what sets each platf ...