kendra pennington

  • How to find the “best” Lookalike Audience

    How to find the “best” Lookalike Audience Posted: 01.26.2016 Using Lookalike Audiences is (almost) a surefire way to reach your ad goals, but only if you know how to find the best Lookalike audience. Here are our best practices for getting the right Lookalike audience. Recommended target seed audience size Social marketers at 3Q Digital used to recommend that new folks star ...

    3Q Digitalin Social How To's- 9 readers -
  • Facebook advertising – what’s new? (A lot)

    Facebook advertising – what’s new? (A lot) At 3Q Digital, we have bi-weekly Social Advertising training sessions lead by our robust social team. This week, we covered a ton of the recent changes to Facebook, and thought they’d be valuable to share on the blog. Without further ado: enjoy! (And hat tip to my colleague, Dippy, who helps put the trainings together.

    3Q Digitalin Social- 10 readers -
  • LinkedIn refresher: Targeting, building ads, limitations, reporting, and best practices

    LinkedIn is a finicky place to advertise. Luckily, we’ve created a breakdown of the myriad options to help advertisers make the most out of LinkedIn advertising. (If you’d like a reminder of what’s new on the updated Campaign Manager, here you go.) Creating a campaign: Sponsored Updates or text ads? Let’s talk about the differences, shall we? Sponsored Updates appear in the n ...

    3Q Digitalin Social- 17 readers -
  • Facebook advertising: tips for holiday campaign planning

    After prepping for a Facebook holiday advertising webinar (which you can catch on demand here!), I didn’t want to leave those of you who missed it in the lurch. Here are my tips (in handy checklist form, with notes) for holiday campaign planning. Hat tip to my colleague Dippy for a few of these! Planning for Holiday Campaign Launch The holidays can be a scramble, but make sur ...

    3Q Digitalin Social- 13 readers -
  • Overview of LinkedIn Campaign Manager Updates – and Misses

    After many long years, LinkedIn finally released a new Campaign Manager dashboard this week. The layout is a bit more aesthetically pleasing and offers a few functions that didn’t previously exist. Unfortunately, there is one major flaw that requires users to toggle back and forth between the new and old dashboard. Here’s the quick and dirty on the new dashboard.

    3Q Digital- 15 readers -
  • Power Editor Glitch Alert: Editing Parameters in Multiple Ad Sets with Varying Audiences

    Power Editor is a great tool for duplicating campaigns, ad sets, and ads. It also offers the functionality of editing multiple line items – but beware when trying to make a bulk edit to ad sets with different audience targeting. When the new parameters are entered, the tool actually overrides existing targeting. In this example, we wanted to change the age range of two ad sets.

    3Q Digitalin Social- 16 readers -