kenneth hein

  • Content marketers: It’s time to kill adverbs. Literally.

    Kenneth Hein, Global Marketing Director at gyro. There are certain words and phrases that pass from person to person like some terrible linguistic virus. The only known cure is awareness. Content marketers take heed: Adverbs have infiltrated our language and are proliferating at an alarming rate. “Literally” is now not such a literal term.

    Digidayin Content- 7 readers -
  • Online video is killing the TV star

    Kenneth Hein is global marketing director at Gyro, a business-to-business marketing agency Nyan Cat or My Little Pony? Annoying Orange or SpongeBob SquarePants? These are the programming choices facing kids today. The point being: They will just as readily consume online video as they will broadcast TV programming.

    Digiday- 13 readers -