Kerry Butters

  • Facts vs. Opinions: A Guide For Content Marketers

    When it comes to writing blogs, there is an eternal battle between presenting information as fact and information as opinion. Whilst each have their merits, it is important to understand the differences between the two in order to present a balanced viewpoint for your readers. Some pieces of writing that you do will be a straight presentation of facts.

    Kerry Butters/ GetResponse Blogin EMail Content- 19 readers -
  • Planning Your Content Calendar For 2016

    As I begin to to write this blog I realise that perhaps it would have been better to get this sorted before Christmas. But, as they say, better late than never. And indeed, there’s no reason why you should have to wait for an ‘official’ new year to pass before you make the commitment to plan ahead. A 12-month editorial calendar really has no beginning and no end.

    Kerry Butters/ GetResponse Blogin EMail Content- 22 readers -
  • 5 Tips To Increase Webinar Attendance

    I’m sure nothing much gets past you wily people, but just in case you haven’t noticed, GetResponse has now added webinars to its package for dedicated subscribers. I know! It’s incredible, isn’t it? If you’re already signed up with a GetResponse Pro (or above) marketing package, then you’ll find GetResponse Webinars all ready and waiting for you to utilise straight away right ...

    Kerry Butters/ GetResponse Blogin EMail- 22 readers -
  • 3 Bad Social Habits To Break In 2016

    Following up from my 2016 predictions post last week, as we get through to the other side of Christmas and begin to count down the last remaining days and hours of yet another year at the helm of business marketing, it’s time to take stock of our strategies. I want to take a similar approach to my last blog – that is to say that instead of taking this opportunity to look back, ...

    Kerry Butters/ GetResponse Blogin Social EMail- 22 readers -
  • 3 Social Marketing Predictions For 2016

    As another year draws to a close, I find myself with two options for today’s post – a look back, or a look forward. There is merit in both approaches, of course, but I have decided to go with the latter – 2015 has happened, and I sincerely hope that it happened well for you. Whatever you have learned from the experience, you must gather up the insights to take you through the ...

    Kerry Butters/ GetResponse Blogin Affiliate Social EMail- 17 readers -
  • How To Never Miss A Deadline Again

    The wilier amongst you will no doubt infer the irony when I tell you that I’m writing this blog a whole working day past its deadline. And the even wilier still will realise that I chose to use the words ‘working day’ so as to mitigate the severity of its lateness (yes, I’d made a promise to have this blog submitted by Friday, and it’s now Monday that I’m writing it).

    Kerry Butters/ GetResponse Blogin Social EMail How To's- 23 readers -
  • 3 New Year’s Marketing Resolutions To Start Right NOW!!

    Wow. Hasn’t 2015 just flown by. It seems like only yesterday that we were all reading and writing blogs about predictions for the upcoming year, looking back over 2014, and just generally feeling the usual blend of hope and determination that every new beginning seems to bring.But, by the time the second week back at work in January has also rolled by, all that determination in ...

    Kerry Butters/ GetResponse Blogin Mobile- 19 readers -
  • How To Win At Winter Marketing

    With Black Friday fading into memory once again, shoppers are expected to have dropped in excess of £3bn in the UK alone by close of business today (I write this on Monday 30/11/15).However, even this seems like a drop in the ocean compared to the total £16.5bn that is expected to be spent in the run-up to Christmas.

    Kerry Butters/ GetResponse Blogin EMail How To's- 25 readers -
  • 3 Brilliant Thanksgiving Campaigns To Give Thanks For

    Turkey Day is just around the corner, and that means that there will soon be (in fact, there already are) lots of brands jumping on the holiday season bandwagon. If you haven’t started planning your special Thanksgiving marketing campaign yet, then there’s not a moment to lose! Thanksgiving is all about families, good times and celebration of what we are all thankful for in our lives.

    Kerry Butters/ GetResponse Blogin EMail- 17 readers -
  • 5 Ways You’re Still Not Obeying Google’s Rules

    Like it or not, Google has declared itself judge, jury and executioner of the internet. There are obviously some glaring political concerns about a single company holding so much power over the world wide web, but, let’s not get too bogged down in the academia of such a debate at the moment, for the fact will still remain that the multi-coloured doodling giant will still hold s ...

    Kerry Butters/ GetResponse Blogin EMail- 22 readers -
  • How To Create An Engaging Brand Narrative On Twitter

    Creative non-fiction is one of the most overlooked and, in my opinion, underrated narrative forms in all of literature. One of my favourite ever books is a so-called non-fiction novel by Truman Capote – In Cold Blood. I’m sure you’ve heard of it, and many, no doubt, have read it also, for it is one of the finest pieces of creative journalism to have ever been peeled off the printing press.

    Kerry Butters/ GetResponse Blogin Social EMail Twitter How To's- 21 readers -
  • Why Customer Testimonials Are The Ultimate Marketing Tools

    In a lot of ways this blog post doesn’t need to be written – everything that I’m going to point out here, you know already. You know, for instance, that when you buy a product, especially from the internet, you’re much more likely to trust a recommendation from a friend than you are an advert commissioned by the selling company.

    Kerry Butters/ GetResponse Blogin EMail- 18 readers -
  • How To Get Set Up Buyable Pins On Pinterest

    Pinterest has always been the online destination for browsing products, but, up until June of this year, there was no actual purchase option for users. This has meant that, although the site has been evidently useful for Pinners in order to research the products that they might like to buy, actual Pinterest-enabled conversions have not been as spectacular as they might have bee ...

    Kerry Butters/ GetResponse Blogin Social EMail How To's- 19 readers -
  • Reactive Marketing: Are You Ready To Market The Moment?

    Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing about the way we can do this in 2015 is of course the social media itself. Our networks give us numerous channels through which we can communicate directly with our a ...

    Kerry Butters/ GetResponse Blogin Social EMail- 23 readers -