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Behaviours are contagious. The researchers Nicholas Christakis and James Fowler used the results of the Framinghan network (a solution that allows scientists to map the social networks of the participants for several years) to track what happened to friends of people dealing with obesity, among other conditions.
We’ve all been there. We land on a page and initially think, “This has to be one of the most beautiful pages I’ve ever seen.” Within a minute, however, we’ve dramatically changed our tune as we can’t find anything that we’re looking for. Frustrated and annoyed, we abandon the page and vow never to return.