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This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of July 2017. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement.
Before becoming a marketer, Brian sold insurance. Alfred was in the army. Arielle was a health coach. I was a sports reporter. And now look at us! We’re a team of eight Buffer marketers, with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. We’ve been learning as we go.
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? How do you do all of that in just four years? We had the pleasure of speaking with Stefanie Grieser, International .
One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Is social media for lead-gen? For brand awareness? For something else? Measuring social media success and overall impact is a task that may not have one simple solution. So how do you know if your social media is working? We had the pleasure of spea ...
Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I really like or admire reshares a post of mine, or when people from across the world happen to come across my content and like or follow. Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then. Well now Twitter’s gone one step further.
Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast.
The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the ...
What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. Rather than get stuck, we’d love to help you move forward! We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney ...
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like. It’s true! If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation.
One of the keys to moving fast and being successful as a social media team is to have everyone on the same page, using the same voice, and sharing in the same style. But is it really possible to share a brain with a team of fellow marketers? The good news is, yes, it’s possible. And the even better news is, you betcha, it can be done a lot faster than you might think.
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results.
Instagram has fast become one of the largest, most lucrative social networks: 300 million people use the app every day and Instagram’s users spend more in purchases than any other major social network. That’s a huge audience and a huge opportunity! We’re thrilled at the chance to help you succeed there.
I often think I have a lot to do with managing my own social profiles. But managing 60? (mind blown) The team at Creative Click Media manages 60 social profiles for their clients, driving big results in traffic, leads, and sales with their team of three. How do they pull it off? Adam and Amanda from Creative Click were kind to share their workflows and processes for driving ...
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Still, despite the vanity, there is value in follower count.
You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus, with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social, a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on.
What tools do you use to get your online marketing work done? Kevan Lee of Buffer shares a list of $0 mark ...
When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry.
Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? With so many blogs to choose from, the challenge can sometimes flip from finding content to share to choosing which content to share. We’d love to help. At Buffer, we’re lucky to have some data on the most popular blogs that are read, loved, and sha ...
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand.
Do you want to see how social media impacts your business? Want to learn how Google Analytics can help? In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing. Discover four ways to use Google Analytics reporting to measure social marketing impact.