kevin bailey

  • What Facebook’s “Leaked” Mood Manipulation Study Means For Marketers

    From the Washington Post to VentureBeat, to the lesser known Australian Financial Review, everyone seems to be considering the ethical and moral implications of Facebook’s 2012 mood manipulation study. But what does Facebook’s study mean for marketers and the larger advertising ecosystem currently evolving at warp speed? In their study recently published in the prestigious Pro ...

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