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Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they're ...
It's hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will ...
What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real time.