kevin bobowski

  • The one martech metric that really matters: Customer lifetime value

    What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real time.

    Marketing Land- 23 readers -