kevin cotch

  • How to Become a Better Search Marketer with Effective Communication

    Our job as search marketers is to provide the best results for our clients (both internally and externally). In order to provide the best results, we need to effectively communicate the value of everything we do. An effective communicator will be able to show the value of a search strategy/tactic to get the most out of a program for all parties included.

    TopRank®in How To's- 6 readers -
  • Understanding the Impact of Artificial Intelligence on SEO

    Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system.

    TopRank®in Google- 7 readers -
  • 21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

    Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers.

    TopRank®- 10 readers -
  • SEO Cheat Sheet for Better Content Marketing

    It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program. Content marketing comes in all shapes and sizes, including blog posts, infographics, email, podcasts, and many other content types. Every online channel provides a unique way for us to reach our audience.

    TopRank®in SEO Content- 15 readers -
  • 4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To

    I hate to admit it, but like most people today I take my phone almost everywhere I go. As a society, we have become very reliant our SmartPhones because they make life easier. I use my phone for the common purposes, but when I think about it, it is incredible how much research and reading I do on it too. And I am not alone.

    TopRank®in Mobile- 7 readers -
  • 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

    Today’s marketers are lucky. Why? The amount of data and tools to help interpret that data present an opportunity to be far more effective than in the past. However, marketers may not be using one of the most well-known tools in the most effective way. We’re talking about Google Analytics. Unfortunately, it can be incredibly easy to merely focus attention on the vanity metric ...

    TopRank®in Google- 11 readers -