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It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the new policy as early as 2010, it’s been imperative since 2012 that marketers understand how they would need to adapt — and this understanding is still prevalent today.
With more than half of all emails now opened on mobile devices, it’s not surprising that Google has designed an app to better fit the mobile email experience. Whether used on a desktop computer, smartphone or tablet, Google’s recently launched Inbox is designed to make organizing email easier by grouping messages by category, offering pre-header previews and allowing customi ...