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Beauty is not a trait in things done with haste. What looks like a beautiful structure is a result of series of bricks painstakingly placed together to create the magic. Moreover, once completed, the structure requires constant touch-up or maintenance to sustain the beauty for a long run. The same applies with email marketing world too.
Video in emails has been the forbidden fruit amongst email marketers since the past decade. Even though 81% of marketers wish to implement video in their future emails, only 23% are inclined to do so. Even though most email clients wanted to be associated with it in 2013; but now with Google backing out, only Apple Mail supports embedded video in emails.