kevin gould

  • 4 Ways to Make the Most of Your Influencer Relationships

    Word of mouth has always been the holy grail for marketers, and this rings even more true in the social media age when good and bad reviews spread like wildfire. Consumers once relied on friends when making purchasing decisions, but they now increasingly look to influencers to help them decide where to spend their hard-earned money, with 49 percent of individuals highly valuin ...

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