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Data scarcity is a reality for lots of marketers, and it presents a real issue: how do you optimize when there’s not enough data to trust (or to identify a promising direction)? For instance, ...
When Affiliate Marketing Goes Bad: Potential SEM Effects Posted: 05.23.2016 Affiliate marketing is alive and well – and, done right, it’s potentially a good, legitimate source of marketing income. But there’s a reason there’s a bit of a stigma to it: lots of low-value, loosely affiliate ads are out there, junking up the SERPs and inflating CPCs.