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When you think of Affiliate, you usually think of a small channel separate from Paid Search, Social, or Display. Until recently, affiliate monitoring software was outdated and couldn’t track the customer’s complete journey. But as we all know, the digital age evolves faster than a New York minute, and it’s hard to stay on top of all the new things happening.
When we think of digital marketing, we think PPC, SEO, SEM, Landing Page Optimization, paid social, and many others channels, but the one we tend to overlook is affiliate marketing. That’s because affiliate marketing is a behind-the-scenes channel; you don’t see us but we’re there, sending you traffic and sales from all over the web, connecting you with customers you might no ...