Kevin Hughes

  • How To Nail The Perfect Headline – Every Time

    The power of the headline is as strong as ever: as I walked into the supermarket, my periphery vision picked up the words: BACK, SACK, CRACK. It was The Sun’s front-page coverage of David Moyes’ dismissal as manager of Manchester United, and the sub editors had crafted a three-tier headline solely, it seemed, to crowbar in the following triple whammy: Moyes: I was stabbed in the… BACK 7.

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