kevin lee

  • Dear Google, how about OS targeting? Programmatic search?

    Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can once again set bids intelligently based on the data around the relative value of the searcher and the relative relevance of our offer to the searcher. Make no mistake: returning this measure of control to us is a huge deal.

    Search Engine Landin SEO Google How To's- 8 readers -
  • Large marketers are winning in programmatic  (Here’s what you can do to stop them)

    First, I’d like to thank Danny Sullivan, Pamela Parker and the Third Door Media team for giving me the privilege of sharing my expertise, wisdom and opinions with you. This is my first Marketing Land column, but I’ve written more than 500 columns over nearly 20 years, as well as four books, plus a lot of speaking at conferences, so you may already know me and my areas of inte ...

    Marketing Landin Display- 13 readers -
  • Evolution of call tracking in a mobile first world

    *Sponsored content in collaboration with Marchex. Views expressed in this article are those of the guest author and do not necessarily reflect Search Engine Watch’s opinions. If you answer your phone or want your phone to ring as a result of your marketing, in particular search engine marketing, then you’ll want to read the following interview.

    Search Engine Watchin Affiliate Paid Search Mobile- 19 readers -
  • What content marketers need to know about RankBrain and SEO

    What content marketers need to know about RankBrain and SEO Kevin Lee | December 10, 2015 | Comments Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your content marketing strategy? The traditional notion of SEO content involves the generation of large blocks of text (usually gre ...

    ClickZin SEO Content- 15 readers -
  • The New Media Meritocracy

    When the World Wide Web debuted more than 20 years ago, one problem that immediately became obvious was that this open network lacked any functional mechanism for evaluating the quality of content placed upon it. While armies of human curators - including Yahoo's legions of editors and's teams - worked mightily to achieve this goal throughout the 1990s, it was only ...

    Search Engine Watch- 7 readers -
  • Fifty Shades of Grey Hat: The SEO Experts Weigh In

    Grey Hat SEO encompasses a vast, heterogeneous, and rapidly-evolving body of "below the radar" optimization methods. Because there's no fine line distinguishing these methods from the "Black Hat" tactics expressly prohibited by search engines, Grey Hat SEO exposes the marketers employing it to an unknown quantum of risk.

    Search Engine Watchin SEO- 6 readers -
  • Beyond YouTube: Alternate Video Venues

    Beyond YouTube: Alternate Video Venues Kevin Lee | June 5, 2015 | Comments While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally.

    ClickZ- 8 readers -
  • Mobilegeddon: Estimating the Impact

    Mobilegeddon: Estimating the Impact Kevin Lee | April 10, 2015 | Comments On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Unless you've been living under a rock for the past two months, you're aware that Google, back in February, announced that effective April 21 of this year, sites ...

    ClickZ- 1 readers -