kevin lindsay

  • Personas, polls and personalization: What’s behind the election of our lives?

    If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER ALERT!). This powerhouse search engine has been central to challenger Will Conway’s success. With the help of a data scientist, Conway’s been recovering data from the search engine to target voters with unparalleled — and undoubtedly illegal — precision.

    Marketing Land- 18 readers -
  • What Optimization Leaders Are Doing (And You Should Be Doing, Too)

    I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty incredible. They’re taking risks, experimenting, testing, and through it all, changing the way we think about optimization. These elite doers know testing and optimization are critical pieces of their digital monetization strategy, and they’re pushi ...

    Marketing Land- 9 readers -