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If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER ALERT!). This powerhouse search engine has been central to challenger Will Conway’s success. With the help of a data scientist, Conway’s been recovering data from the search engine to target voters with unparalleled — and undoubtedly illegal — precision.
I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty incredible. They’re taking risks, experimenting, testing, and through it all, changing the way we think about optimization. These elite doers know testing and optimization are critical pieces of their digital monetization strategy, and they’re pushi ...
Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and… The phone rings.