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While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension and metric differences between Google Analytics and Adobe.
7 out of 10 marketing execs are expected to increase their reliance on data analytics for decision-making over the next three years. (Source:eMarketer) For marketing alone, digital analytics can pull valuable data on SEO, PPC, content, design, brand management, market research, development, & IT efforts to help drive strategy and effective campaigns.
It’s 4pm on a Thursday. You have six monthly dashboards on your to-do list, and a boss/client(s) breathing down your neck. You know it’s a long, treacherous road to get the Google Analytics data you need. How will you get all of this done in time? http://memegenerator.net/ Now, imagine this option: You come into work on Thursday and all the data you need is there, ready to b ...