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I spend a lot of time analyzing stuff. I analyze personas, lines of business, channel performance, conversion rates, and interest in specific products and solutions. I segment content by topic, type, and delivery method to see what’s performing the best. I roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. This comes with the territory.
Fear is a powerful motivator. Right now, fear is keeping many digital marketers from making the most out of social media. If you own a social program, you might cringe at this term. For one, you’ve heard empty promises about “solving social ROI” for years. Now the term means nothing. But maybe the other reason you cringed is that you’re terrified to find out that social isn ...
“Imagine a world…” In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist… Imagine a world where you could do this thing… It may sound like the trailer for a bad action movie, but it can be a powerful exercise when developing a narrative. The opposite is also a powerful tool.
When was the last time you were in a meeting about social strategy and someone didn’t bring up video? It’s become an essential component of social marketing. As social consumers, we love video. We love that we don’t have to read to consume information. We love to be entertained and approached in new ways. We’ve even started to love autoplay after throwing fits about autoplay for so many years.
A year ago, Twitter launched Moments, and this week, they’ve unleashed the feature for all Twitter users. In true Twitter fashion, they announced the update in a Tweet. For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.
Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals MVP titles, three All Star MVP titles, was the 1999-2000 season MVP, and the 1992-1993 Rookie of the Year. How to Increase Social Conversions Download If coaches had measured Shaq by his free throw percentage alone, he’d have ...
Saturday morning, while drinking my usual cup of coffee and watching “Mr. Robot,” I read an article making the case for developing marketing campaigns without the use of data. He was careful not to take too hard a stance, but the author posited that you don’t need data to make decisions, and that great ideas come from your “boring old human brain.
I love the game Clue. I always have. Miss Scarlet and Colonel Mustard and Mrs. White all accusing each other of murdering an anonymous dinner party guest with an ordinary household items like 30-foot lengths of rope, lead pipes, or 20th century revolvers…What fun! Clue. In Clue, you’re dealt a set of cards that you keep to yourself.
This week, Facebook announced plans to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by friends and family. The 2016 State of Social Marketing Download This change will mean less prominent exposure for brands and publishers sharing content on the network, and will require an increased focus on optimizing tactics, l ...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway.
I’m excited to share with you our 2016 State of Social Marketing Report. This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. The survey uncovered trends about a wide range of topics, but perhaps the most interesting was the disconnect between what social mark ...
It can be difficult to decide whether or not a conference is worth the investment. Will the content be valuable? Are other attendees people I’d want to network with? Am I going to spend the whole time fielding pitches from vendors? As a digital marketer, I’ve been to those conferences. Our whole team at Simply Measured has.
This week, I’ll be heading down to Dallas for Argyle Forum’s 2016 Leadership in E-Commerce Conference. E-Commerce leaders from around the country will gather to share insight, learn new tactics, and develop strategies that they can take back to their teams and deploy. Joining me at the conference are Kristin Dean, who leads professional services at Simply Measured, and Colin Z ...
I’m not a great proofreader. And as the manager of a creative team, I realize that this can cause a lot of issues, so I hired a copy editor. Problem solved. This makes me sound very smart and efficient. “I saw a flaw, and I fixed it. I’m really good at that!” But that’s not the whole story. The truth is, I made a lot of mistakes, struggled to keep up, and had to force mysel ...
Engagement has been a major piece of social marketing ever since we were tallying Likes, comments, and shares manually. It’s a staple because it’s a constant. It’s been what we could measure since social was new, so it became the baseline for our entire measurement practice. But CMOs and business leaders don’t care about engagement. They care about overall results.
Simply Measured’s second annual State of Social Marketing survey is here, and we’d love for you to participate! The State of Social Marketing Report is a comprehensive look at the social media space, focusing on trends, tactics, and the data behind marketing across each social media network. This survey is an important part of that report, and you can get involved in a few di ...
Early in my career, I cut my teeth in the newspaper industry. I was a sports writer until I couldn’t afford to be a sports writer anymore, so I moved to the advertising department. I’ve worked in radio, newspaper, and as a marketing consultant, which is to say — I’ve run a lot of direct mail campaigns for brick and mortar businesses.
On the heels of an announcement that it’d be moving to an algorithmic feed, Instagram shared this week that videos on the network will go from 15-seconds max to 60-seconds max…And here’s the kicker: They mean organic videos, not just ads. Video Creators on Instagram from Instagram on Vimeo This update is big news for both creators and data-driven marketers.
Facebook Reactions became a hot button issue on social media when they were released into the wild a few weeks back. Some people loved them, some hated them, some thought they would change the face of marketing forever. While Reactions may not change the game, they give people using Facebook the opportunity to easily convey a more diverse range of emotions, and that’s a good thing.
Every day, I hear more and more marketers pontificating about “the death of organic social,” but instead of adapting their strategies to a new and changing world, they’re clinging to old ways of thinking. If history has shown us anything, it’s that this is a mistake. Back in 2000, the CEO of a small (and struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering.