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As we all know, mobile has become the juggernaut of the SEM industry and now holds the lion’s share of web traffic over its desktop and tablet counterparts. So, it’s time to start thinking about how devi ...
Dynamic Countdown Ads Work, and Here’s How to Use Them Posted: 02.08.2016 I was always curious as to how effective Google’s dynamic countdown ads were to performance in an account – specifically, how they affected CTR, CVR and conversion volume. Much to my luck, one of my eCommerce clients expressed an interest in testing it out over this past Christmas, and to my surprise i ...