khalid saleh

  • 4 ways you can improve your website conversion rate with SEO

    Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep process in marketing your business.

    Marketing Landin SEO- 24 readers -
  • A 9-step guide to increase your landing page conversion rate

    Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind, you need to reconsider your marketing strategy. What we’ve noticed over our more than 30 years of experience in the industry is that one of the biggest challenges ...

    Marketing Land- 22 readers -
  • 5 effective ways to improve your website’s checkout conversion rate

    Checkout conversion rate is arguably the most important metric for any e-commerce business. This is the page where your business actually makes money. Mess up here, and all the hard work you put in attracting and nurturing visitors will have gone to waste. Shopping cart abandonment makes your checkout process conversion rate even more important.

    Marketing Land- 29 readers -
  • 3 popular CRO tactics (that can backfire terribly)

    Conversion rate optimization (CRO) is an easy enough idea to understand. You perform tests, measure activity, and then choose a winner based on the results. Unfortunately, many popular CRO tactics can actually hurt your business if not done correctly. In this post, I’m going to share three such tactics — and show you how they can backfire in your business. 1.

    Marketing Land- 25 readers -
  • 4 tactics to generate quality leads from social media

    Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as branding tools, not lead-gen tools. While this is partly true, it’s not the complete truth.

    Marketing Landin Social- 19 readers -
  • 6 Email Marketing Mistakes That Are Killing Your Conversion Rate

    Email marketing is one of the most powerful weapons in your arsenal, when done right. While most marketers can capture leads and even get subscribers to open their mails, most of them struggle to turn readers into customers. What could be the reason behind poor email marketing conversion rates? At this post, I’m going to show you 6 deadly email marketing mistakes that you migh ...

    GetResponse Blog- 21 readers -
  • 4 marketing trends you need to follow to sell to millennials

    Millennials are a pretty big deal. They are the largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s estimated that three out of four people in any workplace will be millennials. As a business, you’d of course want a slice of this massive market. But it’s not just about numbers.

    Marketing Land- 41 readers -
  • 6 Mobile Landing Page Best Practices to Supercharge Conversion Rates

    Mobile users have very different goals than website users. Screen size, device type and context dramatically change what users want from your site. This is why the best practices that apply to desktop landing pages rarely apply to mobiles. If you want to create delightful, function and conversion-oriented mobile landing pages, here are six best practices you need to follow: F ...

    Relevance- 30 readers -
  • 3 signs your landing page copy is leaving your visitors high and dry

    There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it.

    Search Engine Land- 15 readers -
  • How to run a conversion-focused Facebook Ads campaign

    With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As click-through rates drop and competition increases, it’s more important than ever to run a conversion-focused Facebook ad campaign. In this post, I’ll share four things you can do to create a Facebook campaign that brings in leads, not just traffic. 1.

    Marketing Landin Social Facebook How To's- 24 readers -
  • 14 Surprisingly Effective Tips for Conversion-Oriented Content

    Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans. As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. How quickly (and easily) you are able to get people to opt into an email list, read a blog post, or share your content will dec ...

    Content Marketing Institute- 23 readers -
  • 7 essential Google Analytics reports every marketer must know

    For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers.

    Search Engine Land- 56 readers -
  • 13 content marketing metrics to track for optimum conversions

    There’s an old maxim in management science: “If you can measure it, you can improve it.” This applies to content marketing, as well. Without measuring the performance of your content, you can’t really tell whether your marketing efforts are actually successful or not. To fully measure the success of your content marketing, you need metrics that help you track conversions an ...

    Marketing Landin Content- 24 readers -
  • 6 remarkably effective ways to get higher conversions on your mobile site

    Get it on the Apple App Store: Web-site: ShowInRoom app creates a virtual showroom in your apartment or office. You have a variety of choices literally in your hands - in a convenient mobile format, and still you can preview the furniture in your room.

    Marketing Land- 23 readers -
  • 10 Ecommerce Conversion Optimization Lessons from the World’s Top Retailers

    The global average conversion rate for ecommerce stores is 2.32%. Some stores, however, manage to get rates as high as 10%. Just how do they do it? Some may attribute it to the quality of their products. Others might point to the quality of their traffic. But if you dig deeper, you’ll find that the world’s top retailers invest in creating an optimized experience for their customers.

    The Conversion Scientist- 25 readers -